Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Learn about Bojangles' corporate expansion plans with a new headquarters and menu innovation strategies to support growth and expansion into new markets.

Bojangles, a well-known chain in the fast-food industry, has embarked on a strategic journey of corporate expansion to support its growth plans. The company's recent move to open a new headquarters in Atlanta marks a significant milestone in its expansion strategy. This new headquarters spans over 61,000 square feet, a considerable upgrade from its previous office space. The facility includes The Richard Thomas Learning and Leadership Development Center, paying tribute to one of Bojangles' founders.

Apart from enhancing its corporate infrastructure, Bojangles is also focusing on menu innovation to stay competitive and attract new customers. The chain has recently introduced several limited-time offers to test the market and cater to evolving consumer preferences. From the Breakfast Bo-Rito to Watermelon Sweet Tea and Bo Berry Biscuits and Cookies, Bojangles is exploring creative menu options to keep its customers engaged and interested in their offerings.
With the new headquarters in place and a strong emphasis on menu innovation, Bojangles is poised to expand into new markets and reach a broader audience. The company's commitment to opening 10 new restaurants during the first quarter demonstrates its aggressive growth strategy. Bojangles is eyeing locations in Florida, Louisiana, Colorado, and Texas, signaling its intent to establish a stronger presence in these regions. Additionally, the chain is exploring non-traditional locations through partnerships with Love's Travel Shops and TravelCenters of America.
To further drive menu innovation and adapt to changing consumer tastes, Bojangles has introduced a test kitchen at its new headquarters. This specialized kitchen will serve as a hub for experimenting with new menu items and refining existing offerings. By leveraging the test kitchen, Bojangles can stay ahead of the curve in the fast-food industry and continue to surprise and delight customers with innovative menu choices.