Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore Scott Boatwright's journey from an interim CEO to the top spot at Chipotle, highlighting his leadership, vision, and impact on the restaurant industry.


Scott Boatwright's journey to become the CEO of Chipotle is a testament to his leadership, dedication, and vision for the company. After serving as the interim CEO, Boatwright has now taken over the top spot after a rigorous selection process. His experience as the chief operating officer, overseeing thousands of employees and restaurants, has prepared him well for this role. Boatwright's transition from interim to CEO marks a significant milestone in Chipotle's leadership landscape.

Boatwright envisions Chipotle as a global powerhouse with a strong focus on enhancing the brand's presence and value in the international market. His goal to increase average unit volumes to $4 million showcases his ambitious vision for the company's growth. By integrating new technologies and fostering a culture of throughput, Boatwright aims to position Chipotle as an iconic global brand. His strategic direction and emphasis on innovation set the stage for Chipotle's continued success in the competitive restaurant industry.
Boatwright's leadership style is characterized by a commitment to excellence and a drive for continuous improvement. His successful integration of new technology into Chipotle's operations and achievement of industry-leading retention rates exemplify his strategic approach to enhancing efficiency and customer service. By focusing on long-term growth goals and prioritizing employee development, Boatwright positions Chipotle for sustained success under his leadership.
Scott Boatwright's tenure as CEO of Chipotle is set to have a significant impact on the restaurant industry. His experience in leading large-scale operations and driving innovation can influence industry trends and best practices. Boatwright's strategic decision-making and vision for Chipotle as a global brand may shape the competitive landscape of the restaurant sector. As he implements growth strategies and cultivates a culture of excellence, other industry players are likely to take note of Chipotle's success under Boatwright's leadership.

Before joining Chipotle, Boatwright accumulated valuable experience in the restaurant sector during his 18-year tenure at Arby's Restaurant Group. His previous roles, including senior vice president of operations, equipped him with the skills and insights necessary to lead a prominent brand like Chipotle. Boatwright's involvement in industry organizations and his educational background further underscore his expertise and dedication to advancing the restaurant industry.