Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Learn about Firehouse Subs' strategic expansion into Brazil and its plans to open 500 new units over the next decade.

Firehouse Subs, a renowned quick-service sandwich chain and a subsidiary of Restaurant Brands International, is set to establish its first-ever restaurant in South America this year. This milestone marks the beginning of an ambitious project that aims to introduce 500 new Firehouse Subs locations across the region over the next decade, showcasing the brand's commitment to global growth and market penetration.
Restaurant Brands International, the parent company overseeing Firehouse Subs among other prominent brands like Burger King and Popeyes, is actively involved in driving the expansion into Brazil. Leveraging its extensive global infrastructure and digital expertise, Restaurant Brands International is joining forces with industry veteran Iuri Miranda, former CEO of Zamp S.A. and a key player in the Brazilian fast-food market, to propel Firehouse Subs' entry into this dynamic region.
The decision to target Brazil for expansion is strategic, considering the country's vibrant fast-food landscape. With a deep understanding of the Brazilian consumer preferences and dining habits, Firehouse Subs aims to capitalize on the growing demand for premium sandwiches in the region. Thiago Santelmo, President of RBI International, expresses enthusiasm for introducing Firehouse Subs to the Brazilian market, highlighting the brand's promising future in Brazil's evolving sandwich segment.

Having already established a strong presence in North America with over 1,300 locations, Firehouse Subs' successful international foray sets the stage for further global expansion. The brand's recent launches in Switzerland, Mexico, the United Arab Emirates, and Albania underscore its ability to adapt to diverse markets and resonate with customers worldwide. Miranda, CEO of Firehouse Subs Brazil, envisions a significant impact on the local economy through job creation and an enhanced dining experience for Brazilian patrons.

As Firehouse Subs embarks on its Brazilian venture, the brand is poised for substantial growth and recognition in the South American market. With a robust expansion plan and the backing of Restaurant Brands International, Firehouse Subs' journey into Brazil signifies a new chapter in its global expansion strategy. By combining quality ingredients, innovative recipes, and a customer-centric approach, Firehouse Subs is set to carve a distinct niche in Brazil's competitive sandwich market.