Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore how Gusto! scaled its operations and achieved remarkable growth under Richmond Green's leadership. Learn about the brand's focus on employee development and culture-driven operations.
Photo by Christiann Koepke on Unsplash
Under the visionary leadership of Richmond Green, Gusto! has witnessed exponential growth in a relatively short timeframe. From humble beginnings with just one restaurant generating $1 million in annual sales, the brand has expanded to 14 locations with a remarkable $20 million in sales. Green's strategic initiatives and operational expertise have played a pivotal role in propelling Gusto! to new heights.
As Gusto! approaches its 10th anniversary, the brand is gearing up for further expansion into new markets across the Southeast. Richmond Green, recognized as one of QSR’s Young Leaders to Watch in 2024, leads the chain’s strategic leadership team with a focus on scaling the business effectively. The brand's exploration of nontraditional outlets like airports, ghost kitchens, and cloud kitchens reflects its innovative approach to growth and market diversification.
Photo by Christiann Koepke on Unsplash
Beyond its impressive growth trajectory, Gusto! is renowned for its culture-driven operational model that prioritizes communication, positivity, and employee development. The introduction of the People Leader role underscores the brand's commitment to nurturing its workforce and fostering personal growth both within and outside the dining rooms. This approach has led to a significant reduction in turnover rates, showcasing how investing in team members can yield long-term benefits for the business.
Photo by Christiann Koepke on Unsplash
Richmond Green's emphasis on innovation spans across various aspects of Gusto!'s operations, from evaluating POS systems and digital menu technology to ensuring consistent training and development for all team members. By maintaining a high standard of training regardless of the business model, Gusto! ensures a cohesive and quality experience for customers while empowering employees to deliver their best performance.
If you're eager to learn more about Gusto!'s success story and industry-leading practices, don't miss the opportunity to join Richmond Green and the Gusto! team at this year's QSR Evolution Conference. Additionally, if you believe your brand embodies innovation and operational excellence, nominate yourself as a QSR Evolution Innovator to showcase your achievements and collaborate with industry visionaries.