Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Learn about Mellody Hobson's retirement after two decades of service at Starbucks and the insights on leadership transition with Brian Niccol.

Mellody Hobson, the esteemed lead independent director and former chair of the board at Starbucks, has announced her retirement after dedicatedly serving the company for twenty years. In her letter, Hobson expressed confidence in the company's direction under new CEO Brian Niccol and deemed the transition of leadership to be in excellent hands. Her decision to step away from the board signifies a strategic move to allow for a smoother transition and a fresh outlook for the future of Starbucks.

Hobson's pivotal role in the recruitment of Brian Niccol as the new CEO of Starbucks highlights her commitment to ensuring a seamless leadership transition. Niccol, known for his emphasis on speed and efficiency, aims to enhance customer experience, as evident from his goal of serving Starbucks customers in under 30 seconds. This strategic approach aligns with Starbucks' vision of prioritizing customer service while adapting to changing market demands.
Acknowledging the influence of Starbucks founder Howard Schultz, Hobson credited him for inspiring her personal and professional growth during her tenure on the board. Schultz's mentorship and guidance led Hobson to adopt key practices, such as envisioning two empty seats in the boardroom, symbolizing values of hard work and shareholder loyalty. This culture of mentorship and legacy building has been integral to shaping Starbucks' ethos and leadership values over the years.
Brian Niccol praised Hobson's leadership style, describing her as a steady hand, creative problem solver, and decisive leader who navigated challenges like the global financial crisis and the COVID-19 pandemic with resilience. Hobson's deep-rooted commitment to Starbucks' mission and values has been pivotal in fostering a culture of empowerment and inclusivity within the company, emphasizing the importance of prioritizing the well-being of employees as a catalyst for enhancing customer satisfaction and business growth.