Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Read about Red Lobster's successful emergence from Chapter 11 bankruptcy, new leadership, and strategic investments for a brighter future.


Following its emergence from Chapter 11 bankruptcy, Red Lobster is now under the leadership of Damola Adamolekun as the new chief executive officer. With a background as the former CEO of P.F. Chang’s, Adamolekun brings a wealth of experience in the food industry to steer Red Lobster towards a successful future. His vision for the company emphasizes the long-standing commitment to high-quality seafood at affordable prices, resonating with loyal customers and attracting new ones.

RL Investor Holdings LLC completed the acquisition of Red Lobster post-bankruptcy, marking a pivotal moment for the iconic seafood chain. Controlled by Fortress Investment Group and other major creditors, RL Investor Holdings' strategic investment aims to revitalize Red Lobster's operations and ensure its long-term sustainability. This acquisition reflects confidence in Red Lobster's potential for growth and profitability under new management.

With an infusion of more than $60 million in new funding, Red Lobster is poised for expansion and improvements across all aspects of its business. This financial commitment demonstrates a strong vote of confidence in the brand's resilience and potential. The backing of investors with a successful track record in the restaurant industry, including Fortress Investment Group, TCW Private Credit, and Blue Torch, further solidifies Red Lobster's position for future success.
As the controlling entity behind RL Investor Holdings and with ownership of SPB Hospitality, Fortress Investment Group plays a crucial role in reshaping Red Lobster's trajectory. With a diversified portfolio of restaurant brands under its umbrella, Fortress brings expertise and resources to support Red Lobster's turnaround efforts. The synergy between Fortress and Red Lobster highlights a strategic partnership aimed at driving growth and innovation within the seafood dining sector.

Red Lobster's journey through Chapter 11 bankruptcy and subsequent restructuring signifies a commitment to building a more resilient and adaptive brand. The new chapter in Red Lobster's history under Damola Adamolekun's leadership promises innovation, quality, and customer-centric strategies. By leveraging the strengths of its investors and the wealth of experience within the industry, Red Lobster is poised to navigate challenges and capitalize on opportunities in an ever-evolving market landscape.