Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore the exciting promotion of R.J. Melman to CEO at Lettuce Entertain You Restaurants and the bright future ahead for the renowned restaurant group.

The restaurant industry is abuzz with the recent announcement of R.J. Melman taking the reins as the CEO of Lettuce Entertain You Restaurants, a position previously held by Kevin Brown. With a legacy deeply rooted in culinary excellence, Lettuce Entertain You Restaurants has long been a cornerstone of the dining scene, and the appointment of R.J. Melman marks a significant milestone in the company's history.
As R.J. Melman succeeds Kevin Brown, who served as CEO since 2001, there is a seamless transition of leadership within the organization. Not only will Melman step into the CEO role, but he will also continue his role as president, ensuring continuity in the company's vision while bringing a fresh perspective to drive innovation and growth.
Richard Melman, the founder and chairman of Lettuce Entertain You Restaurants, expressed his confidence in R.J. Melman, emphasizing the promising future that lies ahead for the company. This transition to a new generation of leadership solidifies Lettuce's commitment to evolving with the ever-changing demands of the industry.
Under R.J. Melman's leadership as president, Lettuce Entertain You Restaurants has embarked on a journey of expansion into new markets, including notable cities like Austin, Miami, and Orlando. The company's strategic plans include further expansion to cities like Dallas and Nashville, showcasing a commitment to growth and adaptability in a competitive industry.
Beyond his role at Lettuce, R.J. Melman has been involved in groundbreaking initiatives like the Windy City Smokeout festival, a fusion of barbecue, beer, and music that has become a signature event attracting thousands of guests annually. This entrepreneurial spirit and drive for unique experiences hint at the exciting ventures that may unfold under his leadership.
R.J. Melman's active involvement in the Chicago philanthropic and business communities underscores his commitment to giving back and building strong relationships beyond the dining table. His contributions to various organizations and boards reflect a holistic approach to leadership that goes beyond business success.
Since its inception in 1971, Lettuce Entertain You Restaurants has been synonymous with quality and diversity in dining experiences. With over 100 restaurants across multiple states, the company's growth trajectory reflects a commitment to culinary excellence and guest satisfaction, values that R.J. Melman is poised to uphold and enhance.
As R.J. Melman assumes the role of CEO at Lettuce Entertain You Restaurants, the industry anticipates a period of innovation, expansion, and community engagement under his visionary leadership. The legacy of Lettuce Entertain You combined with Melman's fresh perspective promises an exciting chapter in the company's storied history.