Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Explore the operational strategies, financial performance, and growth initiatives of FAT Brands, a leading restaurant company.


FAT Brands, the parent company of well-known brands like Twin Peaks and Fazoli’s, has reported a net loss for the second quarter, along with a 1.6% decline in same-store sales. Despite these challenges, the company has been actively pursuing growth opportunities and expanding its footprint in the restaurant industry. One of the key strategies employed by FAT Brands has been a focus on accelerated development, even in the face of mounting debt.
Over the past four years, FAT Brands has made significant strides in expanding its portfolio through strategic acquisitions. Starting with Johnny Rockets in September 2020 and culminating in the acquisition of Smokey Bones Barbecue in September 2023, the company has diversified its offerings and ventured into new segments of the market. The acquisition of Twin Peaks, considered a lucrative purchase, highlights the company's commitment to strengthening its brand portfolio.

Despite the recent challenges, FAT Brands remains optimistic about its future growth prospects. With a development pipeline of 1,100 stores and plans to add more concepts to its portfolio, the company is poised for continued expansion. Additionally, the confidential filing for an IPO by Twin Peaks and Smokey Bones signifies the company's strategic intent to capitalize on market opportunities and unlock potential value for its stakeholders.
Recognizing the need to manage debt and enhance long-term value, FAT Brands is considering divesting certain brands that may not meet performance expectations. This strategic move aims to streamline operations, strengthen financial performance, and refocus resources on high-growth areas within the portfolio. By evaluating the performance of its investments and optimizing its brand mix, FAT Brands aims to position itself for sustained success in the competitive restaurant landscape.

Despite the net loss reported for the recent quarter, FAT Brands demonstrated robust revenue growth, with a 42.4% increase compared to the same period last year. The company's commitment to opening new restaurants and projections for additional openings in the coming months underscore its dedication to expansion and market presence. With a strong revenue trajectory and strategic expansion plans, FAT Brands is navigating challenges while pursuing growth opportunities in a dynamic industry.