Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
The buzz around McDonald’s announcement of the return of the Snack Wrap in 2025. Explore the demand, competition, and market impact of this beloved menu item.

McDonald’s USA president Joe Erlinger’s announcement on Good Morning America regarding the return of the beloved Snack Wrap has sparked tremendous excitement among fans. The Snack Wrap, last seen on menus in 2016, has maintained a devoted following over the years, evident from numerous petitions and social media campaigns urging for its revival. With over 50,000 signatures on Change.org petitions, it's clear that the Snack Wrap holds a special place in the hearts of many consumers.
The reentry of the Snack Wrap to McDonald’s menu in 2025 not only fulfills consumer demand but also impacts the fast-food industry competition. Brands like KFC, Sonic, Burger King, and Wendy’s have introduced their versions of wraps in response to the popularity of this convenient and flavorful menu item. McDonald’s initial foray into wraps in 2006 set a trend that others followed, leading to a wrap competition in the quick-service restaurant category. The return of the Snack Wrap is expected to further intensify this competition and drive innovation in the sector.
The Snack Wrap’s significance goes beyond its culinary appeal; it has become a cultural icon synonymous with McDonald’s. Introduced in 2006 and featuring variations like chicken tenders with lettuce, cheese, and sauce, the Snack Wrap quickly captured the taste buds of consumers. Its absence from the menu since 2016 has only heightened the anticipation for its return. The loyal fan base and the nostalgia associated with the Snack Wrap speak to its enduring cultural relevance.

McDonald’s strategic decision to reintroduce the Snack Wrap aligns with its focus on core menu items that drive significant sales. With an emphasis on the core equities like McCrispy, McFlurry, Big Mac, and Chicken McNuggets, McDonald’s aims to boost its chicken sales to parallel its beef sales. By leveraging the popularity of the Snack Wrap and expanding into wraps and tenders, McDonald’s expects to capture a larger share of the chicken market by 2026. This move underscores the company’s commitment to innovation and meeting consumer preferences.