Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Discover how Applebee's is ramping up the excitement for Super Bowl LIX with 20 free Boneless Wings on online purchases. Explore the flavors, deals, and the NFL partnership!


As Super Bowl LIX approaches, Applebee's is making waves in the food industry with an enticing offer for digital orders. Customers who place a $40 online purchase on February 9 will receive a bonus of 20 free Boneless Wings. This promotion, available on Applebees.com and the mobile app using a unique promotional code, SBWINGS25, is set to elevate the Super Bowl snacking experience to a whole new level.
Applebee's Boneless Wings have secured the title of America's favorite in a rigorous nationwide taste test. These crispy breaded chicken pieces can be coated in a variety of mouth-watering sauces, including Classic Buffalo, Honey BBQ, Sweet Asian Chile, Garlic Parmesan, Extra Hot Buffalo, and Honey Pepper. Served with either Bleu cheese or house-made buttermilk ranch dressing, these wings offer a delectable combination of textures and flavors that cater to diverse palates.
Statistics from the National Chicken Council reveal an astonishing consumption of 1.45 billion wings during the 2024 Super Bowl. This data underscores the popularity and significance of wings as a quintessential Super Bowl snack. With Applebee's offering 20 free Boneless Wings for this year's event, customers can indulge in this beloved tradition with a twist of convenience and savings.

In a strategic move, Applebee's inked a multi-year partnership with the NFL to become the league's 'Official Grill + Bar.' This collaboration has not only elevated Applebee's brand presence but also enriched the fan experience throughout the NFL season. From national broadcast television to online media, Applebee's has seamlessly integrated itself into the NFL calendar, culminating in an exciting promotion for Super Bowl LIX.
Applebee's ongoing Pick 6 promotion with the NFL introduces an element of fun and chance for customers. By tying the giveaway of six free Boneless Wings to specific in-game events, such as a Pick Six interception returned for a touchdown, Applebee's keeps fans engaged beyond just the food. This blend of sports, promotions, and culinary delights adds a dynamic layer to the Super Bowl viewing experience.
As Super Bowl LIX approaches, Applebee's Super Bowl promotion stands out as a winning combination of delicious offerings, exciting deals, and strategic partnerships. By offering 20 free Boneless Wings with online orders, Applebee's ensures that fans can savor the game with their favorite snacks while enjoying the spirit of competition and camaraderie that defines the Super Bowl experience.