Best Restaurant Marketing Ideas for 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
This guide outlines restaurant marketing ideas that help operators attract nearby customers, convert demand faster, and strengthen long-term retention.
Apr 16, 2026
A clear host training process helps restaurants manage greetings, waitlists, reservations, seating decisions, and guest communication more consistently.
Apr 15, 2026
Chipotle reshapes loyalty with Rewards on Repeat, blending in-store promotions, staff incentives, and simpler redemption to boost traffic.
Apr 16, 2026
Photo by Salah Ait Mokhtar on Unsplash
A refined look at Papa Murphy’s strategy as MTY guides a cautious turnaround amid a crowded pizza landscape—digital play, local marketing, and a new Detroit-style offering.
Apr 16, 2026
Photo by Sergio Mena Ferreira on Unsplash
Mo’ Bettahs leaves Kansas City as it pivots to a PE-backed national expansion to Phoenix, Indianapolis, and Minneapolis.
Apr 16, 2026
Photo by Kate Trysh on Unsplash
Applebee’s O-M-Cheese Burger fuses spectacle with value, driving social buzz and foot traffic—a signal for the skillet-cheese moment in casual dining.
Apr 16, 2026
Photo by Diego Mattevi on Unsplash
GoTo Foods taps Misra and Lambert to harmonize digital momentum with disciplined development across seven brands, aiming for stronger guest experiences and franchisee economics.
Apr 16, 2026
Bojangles launches Bo’s Chicken Rippers in an eight-week pilot, turning bites into a hands-on, sauce-forward experience with interactive, tear-apart slabs.
Apr 16, 2026
Photo by Jim Sosengphet on Unsplash
Popeyes teams with One Piece for a limited menu and merch drop, blending bold flavors with anime fandom to boost traffic and loyalty.
Apr 16, 2026
Photo by dedy kurniawan on Unsplash
A close look at Jersey Mike’s rapid expansion, leadership shift, and international push under Blackstone’s ownership.
Apr 16, 2026
Discover the exciting partnership between Whataburger and country music star Lainey Wilson, blending Southern charm and bold flavors to celebrate Whataburger's 75th Anniversary.


Whataburger's partnership with Grammy Award®-winning country star Lainey Wilson marks a beautiful synergy between two symbolic entities recognized for their boldness. Lainey's genuine style and storytelling paired with Whataburger's legendary flavors and warm hospitality create a match that resonates with Southern charm and authenticity.
Lainey Wilson's journey with Whataburger, from childhood memories in small-town Louisiana to becoming an official brand ambassador, reflects a shared dedication to delivering unforgettable experiences. The fusion of Lainey's music world with Whataburger's culinary realm brings a delightful mix of flavors and melodies to fans, celebrating the essence of Southern culture.
As Whataburger commemorates 75 years of serving fans with goodness around the clock, Lainey Wilson's ambassadorship during this milestone celebration embodies the core values of authenticity and dedication shared by both brands. The partnership promises a year filled with surprises, unique content, and exclusive offers for fans to enjoy.

Fans can anticipate an array of exciting content from Whataburger and Lainey Wilson's partnership, including fresh advertising campaigns, special offers, and surprise appearances. By following their social media channels, fans can delve into behind-the-scenes moments throughout 2025, capturing the essence of this unique collaboration.
With Lainey's favorite post-show tradition offering free Honey Butter Chicken Biscuits to fans at select Whataburger locations, the partnership exemplifies the blend of good food and great music. This special treat symbolizes the shared commitment to creating memorable experiences and spreading goodness to all who engage with the collaboration.
Lainey Wilson's notable achievements in the music industry, coupled with Whataburger's legacy of culinary excellence, showcase a collaboration that celebrates artistry and craftsmanship. Wilson's impact on fans through her music mirrors Whataburger's commitment to delighting customers with exceptional service and high-quality food.