Potbelly’s RaceTrac Era: Growth
RaceTrac acquires Potbelly to accelerate a franchising-led expansion, backed by new leadership and an expanded development playbook.
Apr 18, 2026
RaceTrac acquires Potbelly to accelerate a franchising-led expansion, backed by new leadership and an expanded development playbook.
Apr 18, 2026
Photo by Adrien Olichon on Unsplash
Chili’s brings back Ziosk for pay-at-table, loyalty, and AI insights across 1,100+ locations, signaling a thoughtful, guest-focused digital restart.
Apr 18, 2026
Photo by The 77 Human Needs System on Unsplash
Scottsdale welcomes a compact, all-day market from True Food Kitchen blending wellness-forward meals with grab-and-go convenience, signaling broader growth into market formats.
Apr 18, 2026
The Melting Pot blends modernization with conversions to grow, inviting brighter guest experiences while honoring its fondue heritage.
Apr 18, 2026
Photo by Matt Benson on Unsplash
South Block grows along the East Coast with Savory Fund, preserving neighborhood-first ethos and people-on-the-block philosophy.
Apr 18, 2026
Photo by Julian Myles on Unsplash
California's 2024 PAGA reforms curb abuse and streamline workplace claims, balancing worker protections with clearer compliance guardrails for employers.
Apr 18, 2026
A thoughtful look at how fast-service restaurants are embedding safety into infrastructure through cameras, lighting, guards, and real-time communications.
Apr 17, 2026
Four leaders map growth through core offerings, culture, and authentic marketing, outlining Swig, L&L Hawaiian Barbecue, Firebirds, and El Pollo Loco.
Apr 17, 2026
McDonald’s Collector’s Meal blends collectible cups, AR experiences, and live events to rekindle brand bonds across generations.
Apr 17, 2026
Photo by Nick Karvounis on Unsplash
A refined look at how menus revive favorites and push new textures across brands this season.
Apr 17, 2026
Discover how the restaurant industry is redefining New Year's resolutions and supporting fitness goals in innovative ways.

As the new year dawns, many individuals embark on a journey of self-improvement through New Year's resolutions. However, the statistics reveal a harsh reality, especially in the realm of health and fitness goals. Research has shown that a significant percentage of resolution makers give up on their commitments as early as the second week of January, a phenomenon known as Quitters Day.
Restaurants, cognizant of the challenges faced by their customers during the resolution season, are stepping up to redefine the narrative. Leveraging creativity and strategic marketing, restaurant chains are introducing unique initiatives to support individuals in their quest for healthier lifestyles.

Arby's cleverly approaches the resolution dilemma with its 'New Year, Same You' menu, available at select locations. By creatively renaming high-calorie items as healthier alternatives, Arby's offers customers the experience of indulgence with a guilt-free twist, catering to the desire for self-improvement while maintaining authenticity.
Scooter's Coffee takes a nuanced approach to Quitters Day by offering incentives to celebrate small wins. By providing discounts on treats like cinnamon rolls alongside drink purchases, the chain encourages customers to enjoy their journey towards wellness, appreciating every step of progress.
Smoothie King positions itself as a cheerleader for fitness enthusiasts with its Resolution Menu. Packed with tailored smoothie options aimed at various health goals, customers can find support in their fitness journey through options like Metabolism Boost, Gladiator Chocolate, and more, aligning with diverse needs and preferences.

Chipotle redefines Quitters Day as No Quitters Day, emphasizing perseverance and support in achieving wellness objectives. Through strategic partnerships, such as with Strava, and initiatives like the Lifestyle Bowls giveaway and motivational text messages, Chipotle aims to create a sense of community and accountability to inspire customers in their health pursuits.
Stephanie Perdue from Chipotle highlights the importance of accountability partners in wellness journeys. By providing a virtual group chat experience through the 'Goals, Gym, Guac' community, Chipotle offers a fun and engaging way for customers to stay motivated and committed to their healthy habits, fostering a supportive environment for success.