New CDO to Drive Checkers & Rally’s Growth
Checkers & Rally’s welcomes Peter Busse as Chief Development Officer, signaling a new era of strategic expansion and franchise support for the quick-service brand.
Aug 4, 2026
Checkers & Rally’s welcomes Peter Busse as Chief Development Officer, signaling a new era of strategic expansion and franchise support for the quick-service brand.
Aug 4, 2026
Explore restaurant payment processing and learn how payments are authorized, settled, secured, reconciled, refunded, disputed, and deposited into business accounts.
Aug 3, 2026
Skye Anderson will lead McDonald's USA as its new president, stepping in to accelerate growth and revive sales. Learn how her leadership could shape the future of the restaurant industry.
Aug 4, 2026
Fast-growing chain HTeaO names franchise veteran Brian Wise as CEO, fueling the brand’s ambitious growth plans and franchisee-first strategy.
Aug 4, 2026
Dave & Buster’s announces Tarun Lal’s retirement as CEO, welcoming Darin Harper to the helm as the brand continues its Back-to-Basics strategy and growth initiatives.
Aug 4, 2026
Restaurant owners can use this guide to evaluate employee benefits, estimate expenses, define eligibility, manage enrollment, and strengthen staff retention.
Aug 3, 2026
Krispy Kreme announces two key internal promotions, naming Suk Nicholas as Chief Commercial Officer and Lori Suess as Chief People Officer. These appointments signal a continued commitment to innovative growth and people-first strategy.
Aug 3, 2026
Domino's launches a bold campaign offering $5 off digital orders in exchange for customer feedback on its revamped app and website - signaling a new era of guest engagement for restaurant operators.
Aug 3, 2026
Discover ten essential technology tools that help restaurant owners streamline operations, control costs, improve accuracy, and support better daily decisions.
Jul 31, 2026
This guide explains restaurant accounting, covering revenue, expenses, payroll, inventory, taxes, financial statements, cash flow, and strategies for improving profitability.
Jul 31, 2026
Explore how North Italia utilizes community engagement and localized marketing to drive brand growth and expansion.
Photo by Eric Ward
North Italia has leveraged localized marketing activations to boost brand visibility and engagement. By participating in events like SXSW and the Racing Fan Fest, the brand showcases its offerings and connects with the community on a personal level. For instance, at SXSW, North Italia provided signature pizzas around Pi Day, creating a memorable experience for attendees. Similarly, at the Racing Fan Fest, the brand sampled items, reinforcing its presence at the event and reaching a diverse audience.
Photo by Eric Ward
DJ Duporte, North Italia's marketing director, emphasizes the importance of staying connected to the community through strategic events. By opening new restaurants in growing markets like South Florida and participating in local events, North Italia reinforces its commitment to engaging with local residents. The Racing Fan Fest in Miami served as a platform to bring the community together and showcase the brand's handcrafted experience outside traditional restaurant settings.
Donald Evans, the chief marketing officer of North Italia, highlights the brand's focus on creating unique experiences outside its physical locations. By organizing racing-themed outlets at events like the Miami Fan Fest, North Italia differentiates itself and generates buzz among event attendees. This approach not only drives brand exposure but also fosters a sense of local connection, demonstrating the brand's investment in the communities it serves.
North Italia's activations are designed to make a lasting impact on local markets. By collaborating with marketing, operations, and culinary teams, the brand ensures a cohesive approach to engaging with communities. These efforts help North Italia stand out in competitive markets by showcasing its commitment to local consumers and creating memorable experiences that reflect the brand's values and quality.