How to Prepare Your Restaurant for the NFL Season
Prepare your restaurant for NFL season with smart menu planning, staffing, marketing, technology, and atmosphere strategies that boost season-long revenue.
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A refined look at how editors chase memorable dining moments amid rising costs, from lobster rolls to matcha beverages and multi-venue concepts.
Photo by Stella He
Pat Cobe, the senior menu editor at Restaurant Business, opens the season with a blend of reverence and audacity. The tour maps tradition against invention, a quiet duel played out on beaches and in gleaming city rooms. The annual lobster-roll ritual in Salavar’s Montauk persists as a sunlit anchor, even as prices nudge perception and appetite. This year the lobster is a symbol of indulgence with restraint, a once-a-year treat that invites memory, not excess. And yet the beverage world hums with color: Blank Street Coffee’s summer matcha refreshers brighten the day with mango, yuzu, or watermelon purée. What price do we place on a moment of glow? The answer unfolds in measured steps:
Across the ocean of cuisine, editors chase the same rhythm in different keys: Montauk memory meets Philadelphia curiosity as Bret Thorn treks the map to a hop-water option at Iron Hill Brewery & Restaurant and a tasting at Zahav, Solomonov’s acclaimed Israeli restaurant. The through line is not merely novelty but the sense that a creature of indulgence can coexist with price discipline when the experience is precise and generous.
From coast to city, the tour suggests a single mood: a yearning for memorable, shareable moments that reward careful spending. The season’s frame is not simply extravagant display but a curated balance of memory, craft, and cost. The invitation is clear: savor with selectivity, and let each encounter teach a new way to measure value.