Wendy’s New Playbook for Traffic & Quality
With traffic and sales slipping, Wendy’s new CEO Bob Wright sets a bold multi-pronged plan to restore food quality, brand value, and operational execution.
Aug 10, 2026
With traffic and sales slipping, Wendy’s new CEO Bob Wright sets a bold multi-pronged plan to restore food quality, brand value, and operational execution.
Aug 10, 2026
Explore practical ways to manage restaurant overhead costs while protecting service quality, employee productivity, food standards, and long-term profitability goals.
Aug 7, 2026
Get more restaurant reviews by creating memorable experiences, asking customers at the right time, simplifying feedback, and monitoring review performance.
Aug 7, 2026
Yum! Brands has finalized a $1.2B deal to transfer Pizza Hut China to Yum China Holdings, signaling big strategic moves for both global franchisors and operators.
Aug 7, 2026
Panera Bread appoints industry veteran Andy Rebhun as Chief Marketing Officer, ushering in a new era of brand growth and consumer engagement.
Aug 7, 2026
Portillo’s trims 18% of its corporate staff in a bid to refocus resources on restaurant excellence and navigate operational challenges. Discover what the changes mean for the chain’s future.
Aug 7, 2026
Portillo’s trims corporate and field roles by 18% in a strategic shake-up to support future growth after soft traffic and sales. Read what this means for multi-unit operators.
Aug 6, 2026
Dutch Bros invests $105 million to acquire Salad and Go’s closed locations, targeting rapid expansion in key southern markets. Learn what this means for multi-unit restaurant owners and operators.
Aug 6, 2026
Scheduling software helps restaurants save time, control labor costs, improve communication, prevent conflicts, support compliance, and make smarter staffing decisions.
Aug 5, 2026
Portillo’s announces industry veteran Kevin Kalicak as its new CFO and Treasurer, underscoring the brand’s growth strategy and financial vision.
Aug 5, 2026
Discover how Applebee's is ramping up the excitement for Super Bowl LIX with 20 free Boneless Wings on online purchases. Explore the flavors, deals, and the NFL partnership!


As Super Bowl LIX approaches, Applebee's is making waves in the food industry with an enticing offer for digital orders. Customers who place a $40 online purchase on February 9 will receive a bonus of 20 free Boneless Wings. This promotion, available on Applebees.com and the mobile app using a unique promotional code, SBWINGS25, is set to elevate the Super Bowl snacking experience to a whole new level.
Applebee's Boneless Wings have secured the title of America's favorite in a rigorous nationwide taste test. These crispy breaded chicken pieces can be coated in a variety of mouth-watering sauces, including Classic Buffalo, Honey BBQ, Sweet Asian Chile, Garlic Parmesan, Extra Hot Buffalo, and Honey Pepper. Served with either Bleu cheese or house-made buttermilk ranch dressing, these wings offer a delectable combination of textures and flavors that cater to diverse palates.
Statistics from the National Chicken Council reveal an astonishing consumption of 1.45 billion wings during the 2024 Super Bowl. This data underscores the popularity and significance of wings as a quintessential Super Bowl snack. With Applebee's offering 20 free Boneless Wings for this year's event, customers can indulge in this beloved tradition with a twist of convenience and savings.

In a strategic move, Applebee's inked a multi-year partnership with the NFL to become the league's 'Official Grill + Bar.' This collaboration has not only elevated Applebee's brand presence but also enriched the fan experience throughout the NFL season. From national broadcast television to online media, Applebee's has seamlessly integrated itself into the NFL calendar, culminating in an exciting promotion for Super Bowl LIX.
Applebee's ongoing Pick 6 promotion with the NFL introduces an element of fun and chance for customers. By tying the giveaway of six free Boneless Wings to specific in-game events, such as a Pick Six interception returned for a touchdown, Applebee's keeps fans engaged beyond just the food. This blend of sports, promotions, and culinary delights adds a dynamic layer to the Super Bowl viewing experience.
As Super Bowl LIX approaches, Applebee's Super Bowl promotion stands out as a winning combination of delicious offerings, exciting deals, and strategic partnerships. By offering 20 free Boneless Wings with online orders, Applebee's ensures that fans can savor the game with their favorite snacks while enjoying the spirit of competition and camaraderie that defines the Super Bowl experience.