Ziggi’s Coffee Expands with Betsy Hamm as Fractional COO

Ziggi’s taps Betsy Hamm to drive a disciplined national expansion, pairing founder-led leadership with structured growth and enhanced guest and team experiences.

Updated On Apr. 28, 2026 Published Apr. 28, 2026

Aaron Ishikawa

Photo by Ruben Ramirez on Unsplash

Ziggi’s Coffee has tapped a familiar face to guide its next phase of growth. In a move designed to shift from a regional footprint toward a national, multi-market expansion, Betsy Hamm has been named fractional chief operating officer to steer the effort. The arrangement signals a readiness to balance speed with cultural continuity, drawing on Hamm’s founder-led playbook to translate early wins into scalable, sustainable growth. She joins Brandon Knudsen and Camrin Knudsen on a leadership team positioned to push into markets where drive-thru coffee remains intensely competitive. The framework speaks to a longer growth trajectory that is data-informed and people-centered, a combination that feels poised to set the stage for what follows.

The move signals a deliberate shift from regional momentum to a scalable, multi-market push. Ziggi’s describes its 117-unit drive-thru concept as the scaffold for rapid expansion, and early 2024 projections suggested the brand would surpass 100 locations by August 2024. In the first quarter, the company celebrated seven grand openings and nine franchise signings, with plans for more than fifty openings by year-end. By 2026, Ziggi’s marks a decade of franchising, signaling a new phase of professionalized growth. Hamm’s appointment is framed as a catalyst: a leadership realignment designed to bring structure, disciplined execution, and analytics‑driven decision-making to a fast-moving growth cycle, while preserving the brand’s culture-forward identity.

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