8 Steps in the Restaurant Payroll Process
Learn the eight essential steps of the restaurant payroll process, from tracking hours and calculating wages to payments and recordkeeping.
Aug 17, 2026
Learn the eight essential steps of the restaurant payroll process, from tracking hours and calculating wages to payments and recordkeeping.
Aug 17, 2026
Explore the main types of ordering technology restaurants use to improve accuracy, speed, payments, customer convenience, and operational efficiency daily.
Aug 17, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
Increase online orders by simplifying checkout, optimizing menus, improving Google visibility, promoting ordering channels, and encouraging customers to order again.
Aug 12, 2026
Streamline restaurant back office operations by standardizing workflows, automating repetitive tasks, integrating systems, centralizing data, and improving accountability and efficiency.
Aug 12, 2026
McDonald’s USA has appointed Patrick Gerber as chief restaurant officer, leveraging his decades of global experience to boost operations, food quality, and customer satisfaction in the U.S. market.
Aug 11, 2026
Freddy’s Frozen Custard & Steakburgers promotes Rick Petralia to Executive Chef & VP of Training & Innovation, signaling a strategic focus on culinary excellence and franchisee support.
Aug 12, 2026
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Explore how Chipotle's latest marketing campaign integrates sustainability, gaming, and purpose-driven efforts to create a better world.


Chipotle's 'Unfolded' campaign represents the brand's commitment to sustainability by showcasing a transformed landscape from industrial farming to colorful, sustainable agriculture. The creative use of animation in their 60-second spot not only captures attention but also reinforces the message of cultivating a better world. By intertwining sustainability with marketing, Chipotle effectively communicates its values to consumers and amplifies its brand image.

By debuting 'Unfolded' in Roblox, Chipotle taps into the vast and engaged gaming community, demonstrating its versatility in reaching audiences through unconventional channels. The integration of gaming elements, like side quests and rewards, enhances user interaction and incentivizes participation. This approach not only boosts brand awareness among gamers but also fosters a sense of community around the brand within the gaming platform.
Chipotle's campaign extends beyond marketing by actively supporting sustainable agriculture and young farmers. The $2 million donation to universities and the ongoing commitment to the Chipotle Cultivate Foundation underscore the brand's dedication to advancing the industry and empowering the next generation of farmers. By engaging in philanthropic endeavors, Chipotle builds a positive reputation and solidifies its position as a socially responsible brand.

Chipotle's focus on sustainability and purpose-driven initiatives not only resonates with consumers but also contributes to its financial success. The notable sales growth recorded during the fourth quarter and throughout 2024 reflects the effectiveness of the marketing strategies employed by the brand. By aligning marketing efforts with core values, Chipotle not only drives growth but also fosters loyalty among its customer base.