Dave Shula Returns as President of Shula's Restaurant Group
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
McDonald's commits $8.5 billion through 2036 to modernize restaurants, boost cash flow by $100,000 per store, and grow chicken and beverage sales.
Sep 23, 2026
WKS Restaurant Group promotes Jay Spongberg to president and COO after he helped grow the company from 65 to 382 restaurants over 16 years.
Sep 23, 2026
Smokey Mo's BBQ names Von Dawson, a Dine Brands veteran, as VP of Franchise Development to lead its Texas expansion strategy.
Sep 23, 2026
Meritage Hospitality's Chapter 11 filing pulls 5% of Wendy's U.S. stores into bankruptcy, exposing cracks in franchising's bigger-is-safer bet.
Sep 21, 2026
Jack in the Box names Rachel Ruggeri to its board as Michael Murphy retires, amid a CEO transition and deal with investor GreenWood.
Sep 21, 2026
Improve restaurant Google Maps rankings by optimizing your business profile, selecting accurate categories, gathering reviews, adding photos, and strengthening local relevance signals.
Sep 21, 2026
Restaurant inventory tracking helps owners monitor stock, control food costs, reduce waste, improve purchasing, and make informed operational decisions.
Sep 21, 2026
Restaurant owners can significantly reduce restaurant costs by leveraging technology across inventory, labor, procurement, forecasting, and administrative operations for better profit margins.
Sep 18, 2026
Understand how to forecast restaurant revenue and expenses with methods for sales projection, cost scaling, fixed-cost planning, and risk buffering.
Sep 18, 2026
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Explore how QSRs can improve customer satisfaction through fast service, employee training, and loyalty programs.
Photo by Minh Đức
Customer experience in Quick-Service Restaurants (QSRs) is heavily dependent on providing immediate gratification to customers. Any delays or obstacles in the ordering process can lead to dissatisfaction. Isabelle Zdatny from Qualtrics XM Institute emphasizes the importance of prioritizing fast service to meet customer expectations and build loyalty.
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While simplified interfaces can streamline the kiosk ordering process, the presence of well-trained staff is crucial to address any issues that may arise. Employees play a significant role in ensuring fast and convenient experiences for customers. Their assistance can make a difference in resolving problems promptly and maintaining satisfaction levels.
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Enhancing the counter and drive-thru experiences involves a combination of employee training and technology integration. Rather than replacing human interaction, technology should complement the staff's efforts to provide efficient service. Better training equips employees to handle orders swiftly and handle customer inquiries effectively.
Loyalty programs, although not direct trip builders, play a crucial role in enhancing overall customer experience. By collecting data on customer preferences and purchase patterns, restaurants can tailor their services to match individual needs. Understanding customer behavior through loyalty programs enables businesses to deliver personalized experiences that foster customer loyalty.
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One exemplary company leveraging loyalty programs to strengthen customer relationships is Cava. Viewing loyalty as a means to integrate customers into its ecosystem, Cava focuses on the human element to ensure diners keep returning. Brett Schulman, the CEO, highlights the importance of a great team in delivering exceptional guest experiences, emphasizing workplace culture and long-term development.
Photo by Minh Đức