Types of Restaurant Ordering Technology
Explore the main types of ordering technology restaurants use to improve accuracy, speed, payments, customer convenience, and operational efficiency daily.
Aug 17, 2026
Explore the main types of ordering technology restaurants use to improve accuracy, speed, payments, customer convenience, and operational efficiency daily.
Aug 17, 2026
Learn the eight essential steps of the restaurant payroll process, from tracking hours and calculating wages to payments and recordkeeping.
Aug 17, 2026
Panera Bread welcomes Andrew Rebhun as its new CMO to spearhead strategic brand growth and transformation, bolstering its vision for 2028.
Aug 17, 2026
Discover how restaurant SMS marketing works, from building subscriber lists and creating campaigns to improving engagement and measuring marketing performance.
Aug 14, 2026
The transition of Pizza Hut's CEO, Aaron Powell, marks a pivotal moment for the chain and offers valuable leadership lessons for restaurant owners. Here’s what this executive change could mean for your business.
Aug 17, 2026
Learn how to manage cash flow in your restaurant by tracking finances, controlling costs, forecasting needs, and building cash reserves.
Aug 14, 2026
Increase online orders by simplifying checkout, optimizing menus, improving Google visibility, promoting ordering channels, and encouraging customers to order again.
Aug 12, 2026
Streamline restaurant back office operations by standardizing workflows, automating repetitive tasks, integrating systems, centralizing data, and improving accountability and efficiency.
Aug 12, 2026
McDonald’s USA has appointed Patrick Gerber as chief restaurant officer, leveraging his decades of global experience to boost operations, food quality, and customer satisfaction in the U.S. market.
Aug 11, 2026
Freddy’s Frozen Custard & Steakburgers promotes Rick Petralia to Executive Chef & VP of Training & Innovation, signaling a strategic focus on culinary excellence and franchisee support.
Aug 12, 2026
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Discover how Potbelly's digital transformation strategy is revolutionizing customer experiences through personalized online ordering and menu customization.

Potbelly's digital transformation focuses on delivering personalized experiences to its customers, creating a deeper level of engagement. By tailoring menus, offering relevant promotions, and providing real-time communications based on customer behavior and location, Potbelly is enhancing the overall customer journey.

With upgrades to its website and app, Potbelly is simplifying the ordering process for customers. Features like one-click ordering, quick add options, and streamlined navigation facilitate a seamless experience for users. The ability to customize orders easily and visualize all available options on a single page simplifies decision-making for customers.

Potbelly's digital strategy not only focuses on driving sales but also on fostering customer loyalty. By offering tap-friendly tools for order updates, repeat orders, and item removal, Potbelly ensures a user-friendly checkout process that encourages repeat business. These digital enhancements aim to make every interaction with the brand more intuitive and streamlined.