Wingstop’s Expansion Runs Hot as Comps Cool
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
Jul 20, 2026
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
Jul 20, 2026
Topgolf Media Networks turns 100+ venues into an ad platform with 42M visits and 28,000 screens, tapping retail media tactics for measurable brand activations.
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Domino’s leverages rising order volumes to boost revenue and market share despite industry challenges in Q2 2026, offering key lessons for restaurant owners.
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Discover how Fresh off the Boat in Santa Ana has built a thriving, health-focused Mexican-Mediterranean fusion restaurant. Explore operational insights, business strategies, and the customer experience that set this unique concept apart.
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If your restaurant is busy but profits feel thin, food cost is usually the first place to look. Not because it is always the problem, but because it is the most controllable variable in your P&L.
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Burger King launches its “Your Way Champion” managerial role, focusing on guest experience, order customization, and staff engagement. Restaurant operators can glean insights for elevating hospitality in their own venues.
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Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
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Fresh Kitchen names Bill Knopf and Matt Livingston to lead operations and development as the clean-label bowl brand targets growth beyond 100 locations.
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Hardee’s franchisee Superior Star filed Chapter 11 after a 2023 deal revealed unpaid taxes, costly repairs, and lease burdens; plans to reject leases and refocus.
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Cinnabon posted a net gain of 308 U.S. units in 2025 and launched Seattle’s Best Coffee in 2026 to boost beverage mix, margins, and franchise-driven expansion.
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How McDonald's CosMc’s concept has revolutionized menu development through customer feedback and unique beverage offerings. Explore the success story of this new concept.


McDonald's introduced the innovative CosMc’s concept with a focus on beverages, which initially launched outside Chicago in late 2023. Since then, the concept has seen significant growth, expanding to seven locations, with a plan to open two more in 2025 in Texas. The unique selling point of CosMc’s lies in its commitment to testing various location sizes and setups to optimize the customer experience.
The decision to shift towards small-format stores for the new CosMc’s locations showcases McDonald's strategic adaptation to consumer preferences. By downsizing from larger traditional McDonald's restaurants to compact, drive-thru-focused setups, the company aims to create a more personalized and efficient service for its customers. The success of small-format stores emphasizes the importance of agility and responsiveness to market demands.

McDonald’s commitment to ongoing innovation is evident in its statement about the foreseeable future of CosMc’s testing and expansion. By keeping the testing phase active, McDonald's shows its dedication to learning and evolving within the beverage-led concept space. This dedication to growth indicates that the company is prepared to adapt to changing consumer preferences and market trends.

One of the key drivers behind the success of CosMc’s is the company's responsiveness to customer feedback. By leveraging insights from customer preferences, McDonald’s has been able to introduce new menu items and update existing offerings to align with consumer tastes. The customer favorites like Island Pick Me Up Punch, Churro Cold Brew Frappe, and Sour Energy Burst illustrate the company's ability to cater to evolving consumer preferences.
Apart from beverages, CosMc’s has seen remarkable success with its food offerings. Items like Savory Hashbrown Bites and McPops have become customer favorites across different dayparts. The introduction of bold and unique flavors has resonated well with customers, indicating a shift towards embracing adventurous taste experiences in the fast-food landscape.