Learn when to sell franchise locations by evaluating financial performance, operations, market conditions, lease terms, and long-term business goals carefully.
Jul 20, 2026
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
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Topgolf Media Networks turns 100+ venues into an ad platform with 42M visits and 28,000 screens, tapping retail media tactics for measurable brand activations.
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Discover how Fresh off the Boat in Santa Ana has built a thriving, health-focused Mexican-Mediterranean fusion restaurant. Explore operational insights, business strategies, and the customer experience that set this unique concept apart.
Jul 20, 2026
If your restaurant is busy but profits feel thin, food cost is usually the first place to look. Not because it is always the problem, but because it is the most controllable variable in your P&L.
Jul 20, 2026
Burger King launches its “Your Way Champion” managerial role, focusing on guest experience, order customization, and staff engagement. Restaurant operators can glean insights for elevating hospitality in their own venues.
Jul 20, 2026
Domino’s leverages rising order volumes to boost revenue and market share despite industry challenges in Q2 2026, offering key lessons for restaurant owners.
Jul 20, 2026
Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
Jul 19, 2026
Fresh Kitchen names Bill Knopf and Matt Livingston to lead operations and development as the clean-label bowl brand targets growth beyond 100 locations.
Jul 18, 2026
Hardee’s franchisee Superior Star filed Chapter 11 after a 2023 deal revealed unpaid taxes, costly repairs, and lease burdens; plans to reject leases and refocus.
Jul 18, 2026
Explore how restaurant brands are expanding to the East Coast and the impact on franchise development in the industry.
Photo by Albert Stoynov
The restaurant industry is fiercely competitive, and market expansion is a key strategy for brands to grow their footprint and reach new customers. Recent developments showcase a trend of West Coast restaurant chains eyeing the East Coast as a lucrative market for expansion. By moving to new regions, these brands not only tap into a larger customer base but also diversify their presence geographically, reducing dependency on specific markets.
Photo by Albert Stoynov
One notable success story in this expansion strategy is Wienerschnitzel's move into Virginia. The strategic deal with a seasoned operator showcases the brand's commitment to entering new territories with strong partners. Ted Milburn's statement on the partnership emphasizes the confidence in the growth potential of the Virginia market, marking a significant milestone for the brand's expansion plans.
Expanding to the East Coast not only offers brands access to a new customer base but also allows them to diversify their offerings and cater to regional preferences. Brands like Mountain Mike's and Fatburger venturing into Virginia and Florida respectively recognize the importance of adapting to local tastes and preferences, showcasing flexibility in their expansion strategies.
Establishing distribution centers closer to the East Coast, as seen with In-N-Out's distribution center in Tennessee, presents significant logistical advantages. Improved supply chain efficiency and reduced transportation costs can enhance the brand's operational effectiveness, enabling smoother expansion and faster delivery of fresh products to new markets.
