Fresh Kitchen Adds to Leadership Team
Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
Jul 15, 2026
Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
Jul 15, 2026
McDonald's taps seasoned leader Ugwechi Amadi as Chief Strategy Officer, bringing expertise from Nike and LIV Golf to spearhead the chain's forward-thinking NEXT strategy for restaurant owners and managers.
Jul 15, 2026
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
Explore leading restaurant equipment brands and learn how to choose reliable cooking, refrigeration, preparation, beverage, storage, and serving systems confidently.
Jul 14, 2026
Great Hill Partners takes a minority stake in Woof Gang Bakery & Grooming to accelerate franchise support, technology, and expansion.
Jul 14, 2026
Olive Garden brings back its $100 Pasta Pass for 13 weeks of unlimited pasta, soup or salad, and breadsticks; 10,000 passes, Aug 24 to Nov 22, dine-in only.
Jul 14, 2026
Resales accelerate amid boomer exits, tighter margins, and complex deals. Data gaps persist as brands formalize programs to keep units open.
Jul 14, 2026
Chipotle is launching its first Mexican location, redefining fast-casual strategy for restaurant leaders and offering key lessons for international growth and partnerships.
Jul 14, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Explore the impact of consumer spending trends on large fast-food chains and the role of value offerings in driving traffic and growth.
Photo by Annie Spratt
In the current economic landscape, maintaining flat spending growth is increasingly viewed as a positive outcome for large fast-food chains. As David Portalitan aptly puts it, 'Flat is the new up,' emphasizing the need for continuous effort just to retain existing levels. This shift in perspective highlights the challenges faced by industry giants in sustaining growth.
Photo by Annie Spratt
Value deals have emerged as key drivers of consumer behavior, with a notable impact on traffic patterns. Studies indicate that value deals, such as meal packages and discounts, have led to a significant increase in footfall, often exceeding 5%. Understanding the value perception of customers and their evolving satisfaction with price-to-value ratios is crucial in the current market.
Photo by Annie Spratt
Value remains a crucial factor shaping consumer choices in the restaurant space. While price plays a role, customers are increasingly valuing other aspects of the dining experience. Quality, unique offerings, exceptional service, and convenience are now pivotal factors influencing where consumers choose to spend their money.
Photo by Annie Spratt
Consumers are placing a premium on differentiated experiences when dining out. Craveable indulgences not easily replicated at home, personalized customer service, memorable experiences, and overall convenience are becoming significant differentiators for restaurants. Understanding and catering to these demands can set chains apart in a competitive market.
Photo by Annie Spratt
McDonald's continues to hold a significant share of the market, with an impressive 86% annual buyer penetration rate. The chain's ubiquitous presence and convenient locations make it a go-to choice for many consumers. This underscores the importance of accessibility and speed of service in attracting and retaining customers.
Photo by Annie Spratt
While some large chains experience stagnant growth, there are success stories of emerging brands making their mark. Chains like Dutch Bros, Raising Cane’s, and Wingstop have showcased remarkable increases in consumer spending, indicating resilience and adaptability in a competitive landscape. This diversity highlights the dynamic nature of the industry.