How to Start a Food Truck Business
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
McDonald's taps seasoned leader Ugwechi Amadi as Chief Strategy Officer, bringing expertise from Nike and LIV Golf to spearhead the chain's forward-thinking NEXT strategy for restaurant owners and managers.
Jul 15, 2026
Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
Jul 15, 2026
Explore leading restaurant equipment brands and learn how to choose reliable cooking, refrigeration, preparation, beverage, storage, and serving systems confidently.
Jul 14, 2026
Great Hill Partners takes a minority stake in Woof Gang Bakery & Grooming to accelerate franchise support, technology, and expansion.
Jul 14, 2026
Olive Garden brings back its $100 Pasta Pass for 13 weeks of unlimited pasta, soup or salad, and breadsticks; 10,000 passes, Aug 24 to Nov 22, dine-in only.
Jul 14, 2026
Resales accelerate amid boomer exits, tighter margins, and complex deals. Data gaps persist as brands formalize programs to keep units open.
Jul 14, 2026
Chipotle is launching its first Mexican location, redefining fast-casual strategy for restaurant leaders and offering key lessons for international growth and partnerships.
Jul 14, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Explore the innovative strategies adopted by El Pollo Loco and Biglari Holdings to enhance market presence and brand perception.
Photo by Michaël Hanssen
Photo by Michaël Hanssen
El Pollo Loco's recent sales growth, driven primarily by pricing strategies impacting check size, highlights the importance of continuous market positioning. CEO Liz Williams' strategic five-part plan, focusing on digital touchpoints and cost-effective franchise development, signals a proactive approach towards enhancing the brand's competitive edge. The emphasis on remodeling efforts based on a new prototype design reflects a commitment to modernization and customer experience.
The slow yet steady unit growth of El Pollo Loco over the past years, in comparison to the decline in units by Biglari's Steak ‘n Shake, underlines the significance of strategic expansion. While maintaining profitability is crucial, scaling the brand through franchise development is essential for long-term sustainability. El Pollo Loco's unit growth trajectory showcases a strategic balance between expansion and operational efficiency.
Biglari Holdings' unconventional marketing gimmicks, such as the use of beef tallow in cooking, exemplify a novel approach to brand differentiation. The visit by a prominent public figure like U.S. Secretary of Health and Human Services and the ensuing media attention demonstrate the power of unique marketing strategies in reshaping brand perception. However, balancing these gimmicks with maintaining a positive brand image is critical for long-term success.