Wingstop’s Expansion Runs Hot as Comps Cool
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
Jul 20, 2026
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
Jul 20, 2026
Topgolf Media Networks turns 100+ venues into an ad platform with 42M visits and 28,000 screens, tapping retail media tactics for measurable brand activations.
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Domino’s leverages rising order volumes to boost revenue and market share despite industry challenges in Q2 2026, offering key lessons for restaurant owners.
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If your restaurant is busy but profits feel thin, food cost is usually the first place to look. Not because it is always the problem, but because it is the most controllable variable in your P&L.
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Burger King launches its “Your Way Champion” managerial role, focusing on guest experience, order customization, and staff engagement. Restaurant operators can glean insights for elevating hospitality in their own venues.
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Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
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Fresh Kitchen names Bill Knopf and Matt Livingston to lead operations and development as the clean-label bowl brand targets growth beyond 100 locations.
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Hardee’s franchisee Superior Star filed Chapter 11 after a 2023 deal revealed unpaid taxes, costly repairs, and lease burdens; plans to reject leases and refocus.
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Cinnabon posted a net gain of 308 U.S. units in 2025 and launched Seattle’s Best Coffee in 2026 to boost beverage mix, margins, and franchise-driven expansion.
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Explore how Fogo De Chão's new permanent seafood additions and strategic menu expansions are shaping its growth and customer experience.

Fogo De Chão, known for its traditional Brazilian churrasco experience, has recently taken a bold step by introducing permanent seafood additions to its menu. This move signifies a strategic shift aimed at diversifying its offerings and appealing to a wider customer base. By incorporating seafood dishes alongside its signature meat selections, Fogo De Chão aims to cater to varying preferences and enhance the overall dining experience.

The introduction of permanent seafood dishes at Fogo marks a significant milestone in its culinary journey. While the chain had previously offered a rotating seafood menu since 2014, the addition of items like the whole branzino as a core menu item represents a commitment to expanding culinary horizons. This move not only provides customers with more choices but also showcases Fogo's dedication to innovation and constant evolution.
Seafood's introduction into Fogo De Chão's core menu is not just a culinary decision; it's a strategic move to drive business growth. By offering seafood alongside its traditional offerings, Fogo De Chão attracts a broader customer base, potentially boosting same-store sales at existing units. CEO Barry McGowan's emphasis on accessibility reflects the brand's dedication to meeting diverse consumer preferences and adapting to changing market dynamics.

Fogo De Chão's enhanced menu featuring seafood choices, along with seasonal dishes, sides, and cocktails, is designed to elevate the overall dining experience. Whether customers seek a fine dining experience or a more casual meal, the expanded menu provides versatility and flavor. This focus on catering to varied dining preferences reflects Fogo De Chão's commitment to ensuring that every guest finds something to delight their palate.
In addition to menu enhancements, Fogo De Chão has been implementing strategic initiatives to support its growth trajectory. Hiring industry veteran Georgeanne Erickson to lead marketing efforts signals a concerted effort to strengthen brand presence and engage with consumers effectively. The brand's expansion into new locations, both nationally and internationally, demonstrates a commitment to scaling operations and reaching new markets.
Looking ahead, Fogo De Chão's ambitious plans for U.S. expansion in 2025 foreshadow an exciting phase in the brand's journey. With projected openings worldwide and entry into new markets like Ohio and Tennessee, Fogo De Chão is poised for significant growth and market penetration. These expansion efforts underscore the brand's strategic vision and determination to solidify its position in the competitive restaurant landscape.