Dave Shula Returns as President of Shula's Restaurant Group
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
McDonald's commits $8.5 billion through 2036 to modernize restaurants, boost cash flow by $100,000 per store, and grow chicken and beverage sales.
Sep 23, 2026
WKS Restaurant Group promotes Jay Spongberg to president and COO after he helped grow the company from 65 to 382 restaurants over 16 years.
Sep 23, 2026
Smokey Mo's BBQ names Von Dawson, a Dine Brands veteran, as VP of Franchise Development to lead its Texas expansion strategy.
Sep 23, 2026
Meritage Hospitality's Chapter 11 filing pulls 5% of Wendy's U.S. stores into bankruptcy, exposing cracks in franchising's bigger-is-safer bet.
Sep 21, 2026
Jack in the Box names Rachel Ruggeri to its board as Michael Murphy retires, amid a CEO transition and deal with investor GreenWood.
Sep 21, 2026
Improve restaurant Google Maps rankings by optimizing your business profile, selecting accurate categories, gathering reviews, adding photos, and strengthening local relevance signals.
Sep 21, 2026
Restaurant inventory tracking helps owners monitor stock, control food costs, reduce waste, improve purchasing, and make informed operational decisions.
Sep 21, 2026
Restaurant owners can significantly reduce restaurant costs by leveraging technology across inventory, labor, procurement, forecasting, and administrative operations for better profit margins.
Sep 18, 2026
Understand how to forecast restaurant revenue and expenses with methods for sales projection, cost scaling, fixed-cost planning, and risk buffering.
Sep 18, 2026
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Discover how leading restaurant brands are leveraging modern loyalty programs to enhance revenue without relying on discounts. Learn from industry experts on transforming traditional models into sophisticated revenue drivers.
Photo by Hans Vivek
Restaurant loyalty programs have come a long way from simple punch cards and basic discounts. In today's competitive market, brands are reimagining loyalty to drive revenue growth and customer loyalty. By moving away from traditional 'spend-to-get' models, restaurants are exploring innovative strategies to create more personalized and engaging experiences for their customers.
Modern loyalty programs are no longer just about offering discounts to customers. Leading brands are recognizing the value of strategic loyalty initiatives that focus on driving revenue impact without eroding margins. By leveraging data insights and customer behavior analytics, restaurants can tailor offers and rewards that incentivize spending and increase visit frequency.
Photo by Hans Vivek
Personalization plays a crucial role in the success of modern loyalty programs. By collecting and analyzing customer data, restaurants can understand individual preferences and behaviors, allowing for targeted offers that resonate with each customer. Personalized rewards create a sense of exclusivity and make customers feel valued, fostering long-term relationships.
Photo by Hans Vivek
Industry leaders like Velvet Taco, Fox Restaurant Concepts, Big Chicken, and Hopdoddy Burger Bar are paving the way with innovative loyalty programs that focus on revenue growth. These brands have shifted from conventional models to sophisticated strategies that drive measurable results. By sharing campaign examples and success stories, these restaurants inspire others to rethink their approach to loyalty.
The panel of industry experts, including VP of Marketing from Thanx and marketing executives from various restaurant brands, offers valuable insights into the tactics and strategies driving revenue through loyalty. Their collective expertise sheds light on the importance of continuous innovation, data-driven decisions, and customer-centric approaches in building successful loyalty programs.
As technology continues to reshape the restaurant industry, loyalty programs will evolve to meet changing consumer expectations. The future of loyalty lies in seamless digital experiences, hyper-personalization, and omnichannel engagement. By staying ahead of trends and embracing innovation, restaurants can position their loyalty programs as key revenue drivers in an increasingly competitive market.