BJ's Restaurants has appointed Monika Saxena as brand president, bringing over two decades of experience from LongHorn Steakhouse and Darden Restaurants, where she helped drive 20 consecutive quarters of positive comparable sales growth.
Jun 17, 2026
Blue Bottle Coffee has introduced Kyoto-Style Espresso, a slow-drip cold espresso made without machines, launching across its 152 global locations on June 16 with seven new cold drinks designed specifically for the way modern customers order coffee.
Jun 17, 2026
Hungry Howie's has appointed Jimmy Simonte as Executive Vice President of Marketing, bringing more than 25 years of Domino's experience to the Michigan-born pizza brand as it undergoes a major technology overhaul and prepares to launch a new loyalty programme.
Jun 17, 2026
Starbucks CFO Cathy Smith is transferring her principal accounting officer role to Val Bauduin, who will continue serving as SVP of corporate finance and development while reporting to Smith amid the chain's ongoing turnaround.
Jun 17, 2026
Denny's is launching The Clock's Off Menu on June 24, combining breakfast, lunch, and dinner favorites available any time of day, alongside new Slammin' Meal Deals Under $10 and exciting rewards for new members.
Jun 16, 2026
A group of Twin Peaks franchisees has been named strategic advisor to the chain's new owners following its sale out of bankruptcy, with a clear path to acquiring the brand outright within the next 12 to 16 months.
Jun 16, 2026
McDonald's Canada has appointed Jennifer DelVecchio as its new Chief Marketing Officer effective June 16, bringing her global expertise and deep Canadian market understanding to lead the brand's next chapter of marketing innovation and growth.
Jun 16, 2026
Scooter's Coffee is running a buy-one-get-one drink offer from June 19 to 21, available exclusively through its mobile app after 11 a.m.- giving customers three days to treat dad to a free drink this Father's Day weekend.
Jun 16, 2026
Yum Brands has agreed to sell Pizza Hut through two separate transactions totalling $2.7 billion, with Long Range Capital acquiring the global business for $1.5 billion and Yum China Holdings purchasing the China operations for $1.2 billion.
Jun 16, 2026
Jamba is celebrating National Smoothie Day on June 21 with $1 small smoothies, Golden Ticket scratch-offs, and a full weekend of exciting deals running from June 20 through June 22 at participating locations nationwide.
Jun 16, 2026
Discover how leading restaurant brands are leveraging modern loyalty programs to enhance revenue without relying on discounts. Learn from industry experts on transforming traditional models into sophisticated revenue drivers.
Photo by Hans Vivek
Restaurant loyalty programs have come a long way from simple punch cards and basic discounts. In today's competitive market, brands are reimagining loyalty to drive revenue growth and customer loyalty. By moving away from traditional 'spend-to-get' models, restaurants are exploring innovative strategies to create more personalized and engaging experiences for their customers.
Photo by Hans Vivek
Modern loyalty programs are no longer just about offering discounts to customers. Leading brands are recognizing the value of strategic loyalty initiatives that focus on driving revenue impact without eroding margins. By leveraging data insights and customer behavior analytics, restaurants can tailor offers and rewards that incentivize spending and increase visit frequency.
Photo by Hans Vivek
Personalization plays a crucial role in the success of modern loyalty programs. By collecting and analyzing customer data, restaurants can understand individual preferences and behaviors, allowing for targeted offers that resonate with each customer. Personalized rewards create a sense of exclusivity and make customers feel valued, fostering long-term relationships.
Industry leaders like Velvet Taco, Fox Restaurant Concepts, Big Chicken, and Hopdoddy Burger Bar are paving the way with innovative loyalty programs that focus on revenue growth. These brands have shifted from conventional models to sophisticated strategies that drive measurable results. By sharing campaign examples and success stories, these restaurants inspire others to rethink their approach to loyalty.
The panel of industry experts, including VP of Marketing from Thanx and marketing executives from various restaurant brands, offers valuable insights into the tactics and strategies driving revenue through loyalty. Their collective expertise sheds light on the importance of continuous innovation, data-driven decisions, and customer-centric approaches in building successful loyalty programs.
As technology continues to reshape the restaurant industry, loyalty programs will evolve to meet changing consumer expectations. The future of loyalty lies in seamless digital experiences, hyper-personalization, and omnichannel engagement. By staying ahead of trends and embracing innovation, restaurants can position their loyalty programs as key revenue drivers in an increasingly competitive market.
