Milos Expands Under New CEO Joey Simons

On a quiet morning in the world of fine dining, Milos revealed a milestone that felt like a fresh breeze through a familiar door: a new CEO stepping into the kitchen of leadership. Joey Simons arrives with a résumé steeped in luxury hospitality and a history of guiding cherished brands toward confident futures. The announcement places Milos on a path of measured growth, honoring its Greek heart even as new doors open. The plan calls for four new openings in the coming year—an ambitious cadence that invites the brand to travel farther without losing its sense of place:

That cadence centers on four openings in the coming year: Los Angeles, Singapore, Toronto, and West Palm Beach. West Palm Beach has already hosted a Milos opening in 2025, signaling the model of blending flagship urban venues with hospitality extensions. Beyond the restaurants, Milos’ broader portfolio includes Milos Wine Bar in Hudson Yards, the Xenodocheio Milos hotel in Athens, and the Milos at Sea yachts that carry the brand’s hospitality ethos to the Greek islands. Leadership emphasizes a careful, founder-led DNA as the company scales, underscoring a deliberate growth rhythm rather than a chase for volume.

From its Montreal roots in 1979, Milos has grown into a globally recognized Greek dining concept with a multi-venue footprint. The company notes nine current restaurants and a worldwide roster spanning New York, Miami, Montréal, Athens, Dubai, London, and Los Cabos, not to mention Milos Wine Bar in Hudson Yards, the Xenodocheio Milos hotel in Athens, and Milos at Sea ferrying the Milos hospitality ethos to the Greek islands. The Toronto Grand Opening materials and other milestones highlight the ongoing push into luxury destinations, including Singapore and Los Angeles, all while preserving a family-led governance model. Founder Costas Spiliadis remains deeply involved as the brand scales, ensuring the Greek culture remains central.

The Toronto Grand Opening positions Milos as the brand’s 12th location globally, with the broader portfolio anchoring the expansion in high-impact markets. The company emphasizes a careful cadence—growing where culture and travel intersect—without abandoning the brand’s rooted identity. The broader footprint spans New York, Montréal, Athens, Dubai, London, and Los Cabos, while continuing to orbit luxury formats like Milos Wine Bar and the Xenodocheio Milos property.

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Joey Simons arrives, bringing Montclair Hospitality Group leadership and prior executive roles at SBE, equipping Milos to widen its luxury footprint while keeping a sharp eye on quality and cultural authenticity. The upcoming year will feature four new openings, signaling a strategic cadence rather than a sprint, and reflecting Joey Simons’s care for the brand’s delicate balance of refinement and warmth.

Industry communications emphasize a partnership between the founder-led DNA that has defined Milos since its Montreal days and the external rigor of a luxury hospitality playbook. The portfolio’s growth—through flagship formats, hotel partnerships, and hospitality concepts alongside Milos at Sea and other venues—aims to deepen Milos’ global presence while preserving the brand authenticity that guests have come to trust.

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As the brand moves toward new markets, founder Costas Spiliadis welcomed Joey Simons to the team with warmth, underscoring a collaboration built on shared values and a steadfast commitment to Greek culture. The central ethos remains unaltered: hospitality as a way of life, a focus on craftsmanship, and a promise to keep Milos' essence alive as more destinations open. Both leaders speak of a patient, values-driven approach that does not rush expansion but enriches it.

Around the table, the partnership between the founder and the incoming CEO signals a clear, shared vision: grow with intention, honor Milos’ heritage, and extend the guest experience without compromising attention to detail. The message is one of continuity—heritage meeting opportunity—as Milos charts a deliberate course into four new markets while sustaining the Greek hospitality that has long defined the brand.

Taken as a whole, Milos' leadership transition and expansion plan reflect a measured, deliberate cadence designed to scale without diluting the soul of the restaurant. The collaboration between Costas Spiliadis and Joey Simons blends founder insight with a luxury hospitality playbook, while investments in flagship formats, hotel partnerships, and careful hospitality concepts keep the brand centered in Greek culinary tradition. As the doors swing open in Los Angeles, Singapore, Toronto, and West Palm Beach, observers will watch how Milos threads scale with the warmth of its origin.

Ultimately, Milos aims to balance growth with authenticity, testing supply chains, cultural nuance, and service warmth across markets. The four openings map a gentle arc—from bustling luxury hubs to sunlit resort towns—where guests can linger over olive oil, raw seafood, and sunlit rooms that feel designed for lingering conversations. In this way, Milos continues to offer a soft, generous invitation: a reminder that true luxury in dining rests not just in plates, but in the ease, comfort, and hospitality of a memorable evening.