How to Start a Cloud Kitchen
A Cloud Kitchen helps restaurateurs serve delivery customers, reduce front-of-house costs, manage digital orders, and grow profitably with data-driven operations.
May 11, 2026
A Cloud Kitchen helps restaurateurs serve delivery customers, reduce front-of-house costs, manage digital orders, and grow profitably with data-driven operations.
May 11, 2026
This step-by-step guide will show restaurant owners exactly how to read their profit & loss statement, spot hidden leaks, and boost profit—no finance degree required.
May 13, 2026
Menu metrics help restaurant owners track sales, costs, profitability, waste, and channel performance to make smarter, more profitable menu decisions.
May 12, 2026
Discover the real challenges and rewards of opening a pizza restaurant franchise in Huntington Beach, California. This article explores the operational journey, family dynamics, and strategic choices behind Pizza Guys, through the lens of the owner’s experience.
May 12, 2026
Explore the best areas in Virginia to open a restaurant by comparing demand, costs, tourism, labor, competition, and concept fit.
May 8, 2026
Food handling checklists help restaurants manage receiving, storage, prep, cooking, service, cleaning, training, and daily safety checks.
May 8, 2026
Learn how ignoring employee availability and scheduling preferences leads to disengagement, higher turnover, and lower productivity. Discover why people-focused scheduling improves retention, morale, and overall team performance.
May 8, 2026
Optimize your restaurant google business profile with accurate details, posts, Q&A, attributes, reviews, and tracking to increase visibility and orders.
May 6, 2026
A strong restaurant brand comes from clear values, consistent experiences, visual identity, customer focus, digital presence, and trusted service.
May 5, 2026
Discover how constant last-minute schedule changes create workplace stress, lower employee morale, and reduce productivity. Learn why structured scheduling improves retention, communication, and overall business efficiency.
May 7, 2026
Explore the innovative strategies adopted by El Pollo Loco and Biglari Holdings to enhance market presence and brand perception.
Photo by Michaël Hanssen on Unsplash
Photo by Michaël Hanssen on Unsplash
El Pollo Loco's recent sales growth, driven primarily by pricing strategies impacting check size, highlights the importance of continuous market positioning. CEO Liz Williams' strategic five-part plan, focusing on digital touchpoints and cost-effective franchise development, signals a proactive approach towards enhancing the brand's competitive edge. The emphasis on remodeling efforts based on a new prototype design reflects a commitment to modernization and customer experience.
The slow yet steady unit growth of El Pollo Loco over the past years, in comparison to the decline in units by Biglari's Steak ‘n Shake, underlines the significance of strategic expansion. While maintaining profitability is crucial, scaling the brand through franchise development is essential for long-term sustainability. El Pollo Loco's unit growth trajectory showcases a strategic balance between expansion and operational efficiency.
Biglari Holdings' unconventional marketing gimmicks, such as the use of beef tallow in cooking, exemplify a novel approach to brand differentiation. The visit by a prominent public figure like U.S. Secretary of Health and Human Services and the ensuing media attention demonstrate the power of unique marketing strategies in reshaping brand perception. However, balancing these gimmicks with maintaining a positive brand image is critical for long-term success.