Taco Bell Franchise Expansion in Midwest
Southpaw adds 43 Ohio Taco Bell restaurants to its impressive portfolio, highlighting franchise growth and strengthening the Midwest QSR landscape.
Jun 26, 2026
Southpaw adds 43 Ohio Taco Bell restaurants to its impressive portfolio, highlighting franchise growth and strengthening the Midwest QSR landscape.
Jun 26, 2026
Discover how Cicis Pizza's rewards program skyrocketed to over one million members in under a year, driving customer engagement and retention. See the lessons for restaurant loyalty programs.
Jun 26, 2026
Darden Restaurants surpassed $13 billion in sales, fueled by robust performance at LongHorn Steakhouse and innovative menu changes at Olive Garden. Explore the strategies driving this industry giant’s continued dominance.
Jun 26, 2026
The fallout of Pizza Hut's mandated AI delivery system rollout has ignited a $100 million lawsuit from a leading franchisee, highlighting crucial franchisor-franchisee lessons for all restaurant owners.
Jun 26, 2026
Founders Table Restaurant Group acquires fast-casual leader Hopdoddy Burger Bar, expanding its reach to over 200 restaurants and accelerating operational growth across the platform.
Jun 25, 2026
LongHorn Steakhouse surpassed $1 billion in quarterly sales for the first time, driven by strong value perception and menu innovation. Restaurant leaders can draw key lessons for thriving when consumer price sensitivity is high.
Jun 25, 2026
Inspire Brands is preparing for an IPO aiming for a $20B valuation. Discover how giants like Arby’s, Sonic, and Dunkin’ are performing as part of this dynamic portfolio.
Jun 25, 2026
Estepp Energy, known for multi-unit brands like Little Caesars, is adding PJ's Coffee to its Kentucky convenience stores, marking a strategic expansion into specialty coffee.
Jun 24, 2026
Carl's Jr. has launched a "Pass on Jack" marketing campaign rewarding loyalty members with a free Sourdough Star burger for driving past a Jack in the Box to reach a Carl's Jr. location- a direct shot at its California-based burger rival.
Jun 24, 2026
Miso Robotics has acquired Zume Pizza’s technology deck, giving new life to pizza automation and food robotics for forward-thinking restaurant operators.
Jun 24, 2026
Explore the innovative strategies adopted by El Pollo Loco and Biglari Holdings to enhance market presence and brand perception.
Photo by Michaël Hanssen
Photo by Michaël Hanssen
El Pollo Loco's recent sales growth, driven primarily by pricing strategies impacting check size, highlights the importance of continuous market positioning. CEO Liz Williams' strategic five-part plan, focusing on digital touchpoints and cost-effective franchise development, signals a proactive approach towards enhancing the brand's competitive edge. The emphasis on remodeling efforts based on a new prototype design reflects a commitment to modernization and customer experience.
The slow yet steady unit growth of El Pollo Loco over the past years, in comparison to the decline in units by Biglari's Steak ‘n Shake, underlines the significance of strategic expansion. While maintaining profitability is crucial, scaling the brand through franchise development is essential for long-term sustainability. El Pollo Loco's unit growth trajectory showcases a strategic balance between expansion and operational efficiency.
Biglari Holdings' unconventional marketing gimmicks, such as the use of beef tallow in cooking, exemplify a novel approach to brand differentiation. The visit by a prominent public figure like U.S. Secretary of Health and Human Services and the ensuing media attention demonstrate the power of unique marketing strategies in reshaping brand perception. However, balancing these gimmicks with maintaining a positive brand image is critical for long-term success.