Texas Roadhouse Makes its Foray Into the Branded Merchandise Segment
Texas Roadhouse is the latest to join the growing number of restaurants that have created and sold merchandise as a way to engage with customers. The restaurant chain will now sell candles.
Texas Roadhouse's new merchandise launch
If you have been a fan of the Honey Cinnamon butter that you get with the bread rolls at Texas Roadhouse, you now have a chance to spread the aroma in your house. Texas Roadhouse has launched a limited edition 'Honey Cinnamon Butter Candles' just in time for the holidays. The candles, launched last month, can be purchased at the Texas Roadhouse merchandise link at www.texasroadhouse.com. Each 13-ounce candle is priced at $12 and can last for approximately 50 hours. The limited-edition Honey Cinnamon Butter Candles also mark Texas Roadhouse's entry into the branded merchandise market.
