How to Calculate the Right Menu Price for Each Item
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Learn how to calculate menu price by analyzing ingredient costs, labor, overhead, demand, and contribution margin for stronger restaurant profits.
Jun 17, 2026
Explore best Areas in Chicago to open a restaurant by matching neighborhood demand, concept type, costs, traffic, and customer behavior.
Jun 17, 2026
BJ's Restaurants has appointed Monika Saxena as brand president, bringing over two decades of experience from LongHorn Steakhouse and Darden Restaurants, where she helped drive 20 consecutive quarters of positive comparable sales growth.
Jun 17, 2026
Blue Bottle Coffee has introduced Kyoto-Style Espresso, a slow-drip cold espresso made without machines, launching across its 152 global locations on June 16 with seven new cold drinks designed specifically for the way modern customers order coffee.
Jun 17, 2026
Hungry Howie's has appointed Jimmy Simonte as Executive Vice President of Marketing, bringing more than 25 years of Domino's experience to the Michigan-born pizza brand as it undergoes a major technology overhaul and prepares to launch a new loyalty programme.
Jun 17, 2026
Starbucks CFO Cathy Smith is transferring her principal accounting officer role to Val Bauduin, who will continue serving as SVP of corporate finance and development while reporting to Smith amid the chain's ongoing turnaround.
Jun 17, 2026
Yum Brands has agreed to sell Pizza Hut through two separate transactions totalling $2.7 billion, with Long Range Capital acquiring the global business for $1.5 billion and Yum China Holdings purchasing the China operations for $1.2 billion.
Jun 16, 2026
Scooter's Coffee is running a buy-one-get-one drink offer from June 19 to 21, available exclusively through its mobile app after 11 a.m.- giving customers three days to treat dad to a free drink this Father's Day weekend.
Jun 16, 2026
A group of Twin Peaks franchisees has been named strategic advisor to the chain's new owners following its sale out of bankruptcy, with a clear path to acquiring the brand outright within the next 12 to 16 months.
Jun 16, 2026
Denny's is launching The Clock's Off Menu on June 24, combining breakfast, lunch, and dinner favorites available any time of day, alongside new Slammin' Meal Deals Under $10 and exciting rewards for new members.
Jun 16, 2026
The impact of celebrity collaborations on menu innovation in chain restaurants and how they are shaping current restaurant trends.

Celebrities have always had a significant influence on various industries, and the food sector is no exception. Their massive following and star power make them ideal partners for chain restaurants looking to create buzz and attract new customers. By collaborating with celebrities, restaurants can tap into the fan base of these iconic figures, driving foot traffic, social media engagement, and ultimately, sales.
One of the key ways celebrity collaborations are transforming menu development in chain restaurants is through the introduction of innovative and unique menu items. Celebrities often bring their personal taste preferences and culinary creativity to the table, inspiring fresh and exciting dishes that appeal to a broad audience. From signature burgers to specialty drinks, these collaborative menu offerings add a touch of glamour and exclusivity to the restaurant's lineup, giving customers a taste of the celebrity lifestyle.
Celebrity partnerships create a significant buzz around chain restaurants, generating media attention and increasing brand visibility. When a well-known personality associates their name with a particular menu item or restaurant, it elevates the brand's status and sets it apart from competitors. This heightened visibility not only attracts existing fans of the celebrity but also piques the curiosity of new customers who want to experience the star-endorsed dishes for themselves.
Collaborating with celebrities can be a powerful tool for chain restaurants to enhance customer engagement and foster brand loyalty. Fans of the celebrity are more likely to visit the restaurant to try the specially curated menu items, creating a sense of connection and excitement. This emotional bond can lead to repeat visits and long-term loyalty, as customers associate the restaurant with the positive emotions and experiences linked to their favorite stars.
The trend of celebrity menu collaborations shows no signs of slowing down, with more and more chain restaurants partnering with popular personalities to co-create exclusive menu items. From beverages and snacks to full meals, these partnerships offer a win-win situation for both the restaurant and the celebrity involved. Not only do they drive sales and customer traffic, but they also create a unique and memorable dining experience for patrons.