Restaurant Technology Trends in 2026
Explore restaurant technology trends in 2026, including AI, automation, digital ordering, workforce tools, connected kitchens, personalization, and profitability strategies today.
Aug 28, 2026
Explore restaurant technology trends in 2026, including AI, automation, digital ordering, workforce tools, connected kitchens, personalization, and profitability strategies today.
Aug 28, 2026
Learn how to calculate restaurant cost of goods using inventory, purchases, COGS percentage, variance reviews, and regular tracking for profitability.
Aug 31, 2026
Understand how to evaluate a Kiosk system using key criteria including features, POS integration, hardware, pricing, customer experience, and support.
Aug 31, 2026
Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
Aug 28, 2026
A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
RaceTrac has appointed Jill Pemberton as chief financial officer, succeeding Karla Ahlert, who moves into the newly created role of chief administrative officer.
Aug 26, 2026
Create a practical restaurant marketing plan by setting goals, targeting customers, choosing channels, budgeting wisely, scheduling campaigns, and measuring results.
Aug 24, 2026
Levain Bakery appoints Lorna Sommerville and Taya Stenson as co-CEOs, blending operational and marketing expertise to power national expansion and innovation while staying rooted in its brand values.
Aug 25, 2026
A payroll advance policy helps restaurant owners define eligibility, limits, repayment, documentation, approval procedures, and compliance requirements for employee advances.
Aug 24, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
Explore how Denny’s revamped its menu offerings with Slams to elevate its value perception and drive customer engagement.
Photo by Lee B. Vining
Photo by Lee B. Vining
Denny’s, a prominent player in the restaurant industry, made a strategic shift in its value marketing approach by introducing Slam promotions. Slams are individual menu items that serve as full meal options, catering to customers seeking both value and satisfying dining experiences. This move marked a departure from the traditional $2-$4-$6-$8 value promotion strategy that the chain previously relied on.
The decision to pivot towards Slam promotions stemmed from CEO Kelli Valade's observation that customers were leveraging the $2-$4-$6-$8 promotion by combining low-cost items and add-ons, potentially diluting its impact. This prompted Denny’s to reevaluate its value proposition and respond to evolving customer preferences by introducing innovative and compelling Slam offerings.
Photo by Lee B. Vining
Valade emphasized the importance of being agile and responsive to customer needs while enhancing Denny’s value proposition. By iterating on existing promotions or devising new everyday value options, the chain aims to provide consistent value that customers can rely on, ensuring a balance between affordability and quality.
The introduction of Slams at Denny’s resonated well with customers, leading to a significant increase in the popularity of these value-packed menu items. Notably, the brand's Super Slam surged to a record-high 10% incidence rate, contributing to an overall value incidence surpassing 20%. This success underscores the effectiveness of Denny’s strategic shift towards Slam promotions in driving customer engagement.
Photo by Lee B. Vining
To further enhance its value proposition and cater to diverse customer preferences, Denny’s integrated its fall Limited Time Offers (LTOs) like Pumpkin Pecan Pancakes, Bourbon Bacon Sirloin Steak, and Chocolate Cinnamon Milkshake with its ongoing Slam promotions. This strategic alignment allows the chain to provide a variety of value-driven options to its customer base.