Dave Shula Returns as President of Shula's Restaurant Group
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
McDonald's commits $8.5 billion through 2036 to modernize restaurants, boost cash flow by $100,000 per store, and grow chicken and beverage sales.
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WKS Restaurant Group promotes Jay Spongberg to president and COO after he helped grow the company from 65 to 382 restaurants over 16 years.
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Smokey Mo's BBQ names Von Dawson, a Dine Brands veteran, as VP of Franchise Development to lead its Texas expansion strategy.
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Meritage Hospitality's Chapter 11 filing pulls 5% of Wendy's U.S. stores into bankruptcy, exposing cracks in franchising's bigger-is-safer bet.
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Jack in the Box names Rachel Ruggeri to its board as Michael Murphy retires, amid a CEO transition and deal with investor GreenWood.
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Learn how Jennifer Schuler and Hillary Frei are driving growth and innovation at Handel’s Homemade Ice Cream, a community-oriented ice cream shop with an 80-year legacy.

At Handel’s Homemade Ice Cream, Jennifer Schuler and Hillary Frei face the unique challenge of expanding a brand with an 80-year legacy. While the ice cream chain is deeply rooted in tradition, the duo understands the importance of innovation to stay relevant in a competitive market. By embracing the heritage of the brand and infusing it with modern strategies, they are striking a balance between honoring the past and driving future growth. This approach resonates with loyal customers while attracting new ones who appreciate a blend of nostalgia and creativity.
One of the key pillars of Handel’s Homemade Ice Cream is its strong community-oriented approach. Schuler and Frei recognize the significance of going beyond just selling ice cream to building lasting connections with customers. By curating events, partnering with local organizations, and engaging in philanthropic activities, they are creating a sense of belonging that extends beyond the delicious treats offered at the walk-up windows. This community-focused mindset not only enhances brand loyalty but also attracts new patrons who value businesses with a strong social conscience.

In a digital age, marketing plays a crucial role in the success of any business. Schuler and Frei are leveraging innovative marketing techniques to elevate the Handel’s Homemade Ice Cream brand. From engaging social media campaigns to interactive website experiences, they are creating a strong online presence that resonates with a tech-savvy audience. By focusing on storytelling and showcasing the brand's history, values, and commitment to quality, they are not just selling ice cream but crafting a compelling narrative that resonates with consumers on a deeper level.

Constant innovation in product offerings is essential to keep customers excited and coming back for more. Schuler and Frei are spearheading product innovation at Handel’s Homemade Ice Cream by introducing fresh flavors, seasonal specials, and unique combinations that cater to diverse tastes. By listening to customer feedback, monitoring industry trends, and experimenting with new recipes, they are ensuring that the menu stays dynamic and appealing. This commitment to continuous improvement and creativity sets Handel’s apart in a crowded market and positions it as a destination for flavor enthusiasts seeking something new and delicious.