QSR Visits Drop- What Operators Must Know
Quick-service restaurant visits dipped 4.4% in May, while diners gravitate toward full-service. Explore what's driving the trend and actionable insights for your operation.
Jul 6, 2026
Quick-service restaurant visits dipped 4.4% in May, while diners gravitate toward full-service. Explore what's driving the trend and actionable insights for your operation.
Jul 6, 2026
Tiki Taco expands its Kansas City presence with a new Liberty-adjacent location, highlighting local growth, community ties, and what this means for restaurant operators watching rising independent brands.
Jul 6, 2026
Discover the operational philosophy and guest experience behind Bad Daddy's Burger Bar, featuring insights from chef John Elliott on how the Southeast burger concept builds consistency, drives innovation, and elevates the American burger experience.
Jul 6, 2026
Jersey Mike’s plans an IPO, showcasing sharp growth and franchise strength - a move with ripple effects for restaurant owners watching industry trends.
Jul 2, 2026
White Castle and Garage Beer, two Ohio-based favorites, announce a summer collaboration with new promotions and products. Learn how restaurant owners can ride the LTO wave.
Jul 2, 2026
Learn how to build a restaurant catering system that attracts clients, improves margins, simplifies operations, and creates repeat revenue.
Jul 2, 2026
QR code menu helps restaurants update items faster, improve mobile ordering, reduce printing costs, and track customer behavior over time.
Jul 2, 2026
McDonald’s welcomes Bryan Brown as chief development officer, leveraging his experience to drive store modernization and support the “NEXT” strategy for franchisees and teams.
Jul 2, 2026
Compare the top 10 restaurant POS systems in the USA for 2026. Explore features, pricing, pros, cons, and the best POS options for every restaurant type.
Jul 1, 2026
Explore the latest restaurant industry performance report for Q2 2026, including key restaurant industry trends, segment performance, and labor challenges.
Jul 1, 2026
The buzz around McDonald’s announcement of the return of the Snack Wrap in 2025. Explore the demand, competition, and market impact of this beloved menu item.

McDonald’s USA president Joe Erlinger’s announcement on Good Morning America regarding the return of the beloved Snack Wrap has sparked tremendous excitement among fans. The Snack Wrap, last seen on menus in 2016, has maintained a devoted following over the years, evident from numerous petitions and social media campaigns urging for its revival. With over 50,000 signatures on Change.org petitions, it's clear that the Snack Wrap holds a special place in the hearts of many consumers.
The reentry of the Snack Wrap to McDonald’s menu in 2025 not only fulfills consumer demand but also impacts the fast-food industry competition. Brands like KFC, Sonic, Burger King, and Wendy’s have introduced their versions of wraps in response to the popularity of this convenient and flavorful menu item. McDonald’s initial foray into wraps in 2006 set a trend that others followed, leading to a wrap competition in the quick-service restaurant category. The return of the Snack Wrap is expected to further intensify this competition and drive innovation in the sector.
The Snack Wrap’s significance goes beyond its culinary appeal; it has become a cultural icon synonymous with McDonald’s. Introduced in 2006 and featuring variations like chicken tenders with lettuce, cheese, and sauce, the Snack Wrap quickly captured the taste buds of consumers. Its absence from the menu since 2016 has only heightened the anticipation for its return. The loyal fan base and the nostalgia associated with the Snack Wrap speak to its enduring cultural relevance.

McDonald’s strategic decision to reintroduce the Snack Wrap aligns with its focus on core menu items that drive significant sales. With an emphasis on the core equities like McCrispy, McFlurry, Big Mac, and Chicken McNuggets, McDonald’s aims to boost its chicken sales to parallel its beef sales. By leveraging the popularity of the Snack Wrap and expanding into wraps and tenders, McDonald’s expects to capture a larger share of the chicken market by 2026. This move underscores the company’s commitment to innovation and meeting consumer preferences.