Understanding the Shift: Weekend Dining Trends in Restaurants
Explore the growing trend of weekend dining in restaurants and its impact on consumer behavior, based on insights from Technomic.
Weekend Dining on the Rise
The dining landscape is witnessing a significant shift with more restaurant customers choosing to dine on-premise during weekends. According to insights from a recent Technomic presentation at the National Restaurant Association Show, the trend towards weekend dining is noticeable across various dayparts and sectors within the industry. This change in consumer behavior highlights a notable preference for weekend indulgence and dining experiences.
Consumer Behavior Patterns
Consumers are increasingly flocking to restaurants for weekend breakfast, lunch, and brunch, with a particular inclination towards full-service establishments. Britany Robinson, a senior manager of consumer research at Technomic, pointed out that the weekend share of dining activities saw the most significant growth in the breakfast segment. However, this shift in consumer behavior is not limited to breakfast alone, as all dayparts experience similar increases in weekend dining preferences.
Motivation behind Weekend Dining
One key aspect driving consumers towards weekend dining is the time pressure experienced throughout the week. Robinson emphasized that consumers are likely seeking relaxation and quality dining experiences during weekends as a means to unwind and enjoy leisure time, away from the weekday rush. This desire for a break from the hustle of the workweek propels individuals to opt for on-premise dining during weekends, indicating a shift in priorities and preferences.
