Dave Shula Returns as President of Shula's Restaurant Group
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
McDonald's commits $8.5 billion through 2036 to modernize restaurants, boost cash flow by $100,000 per store, and grow chicken and beverage sales.
Sep 23, 2026
WKS Restaurant Group promotes Jay Spongberg to president and COO after he helped grow the company from 65 to 382 restaurants over 16 years.
Sep 23, 2026
Smokey Mo's BBQ names Von Dawson, a Dine Brands veteran, as VP of Franchise Development to lead its Texas expansion strategy.
Sep 23, 2026
Meritage Hospitality's Chapter 11 filing pulls 5% of Wendy's U.S. stores into bankruptcy, exposing cracks in franchising's bigger-is-safer bet.
Sep 21, 2026
Jack in the Box names Rachel Ruggeri to its board as Michael Murphy retires, amid a CEO transition and deal with investor GreenWood.
Sep 21, 2026
Improve restaurant Google Maps rankings by optimizing your business profile, selecting accurate categories, gathering reviews, adding photos, and strengthening local relevance signals.
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Restaurant inventory tracking helps owners monitor stock, control food costs, reduce waste, improve purchasing, and make informed operational decisions.
Sep 21, 2026
Restaurant owners can significantly reduce restaurant costs by leveraging technology across inventory, labor, procurement, forecasting, and administrative operations for better profit margins.
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Explore how Chili's has achieved exceptional sales growth through innovative marketing strategies and brand differentiation in the competitive restaurant industry.
Photo by Viktor Forgacs
Amid economic uncertainties, Chili's has defied industry trends with remarkable sales growth, attributing its success to innovative marketing initiatives. By leveraging pop culture and nostalgia, Chili's has cemented its position as a top-of-mind brand in the casual dining sector. Kevin Hochman, CEO of Brinker International, applauds the marketing team, led by George Felix, for continually differentiating Chili's from its competitors.
Photo by Viktor Forgacs
Chili's strategic marketing approach targets diverse audiences, from nostalgic millennials to younger demographics. Initiatives like the Scranton campaign and the Radical 'Rita promotion resonate with consumers by infusing fun and nostalgia into the brand. Collaborations with influencers and creative campaigns have allowed Chili's to authentically engage with its fan base and stay relevant in the ever-evolving market.
Photo by Viktor Forgacs
Margaritas play a pivotal role in Chili's success story, with the brand being the top margarita seller in the U.S. By capitalizing on this market trend, Chili's reinforces its leadership in the cocktail space. Notable campaigns like Ride the 'Dente and National Margarita Day celebrations exemplify Chili's commitment to engaging experiences centered around its signature drink.
Chili's strategic media investments span across TV, cultural moments, and social platforms. By leveraging the mass reach of television, the brand remains top of mind among consumers. The 'culture pops' strategy allows Chili's to embed itself in relevant cultural conversations, further enhancing brand visibility. Strong social media presence and influencer partnerships amplify Chili's reach and engagement with its target audience.
Photo by Viktor Forgacs
Driving customer loyalty, Chili's recognizes the importance of revamping its rewards program. Focused on simplifying the redemption process and emphasizing hospitality over mere discounts, Chili's aims to create a seamless and rewarding experience for guests. By partnering with Ziosk, the brand is committed to enhancing customer satisfaction and loyalty through its loyalty program.