How to Start a Food Truck Business
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
McDonald's taps seasoned leader Ugwechi Amadi as Chief Strategy Officer, bringing expertise from Nike and LIV Golf to spearhead the chain's forward-thinking NEXT strategy for restaurant owners and managers.
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Explore leading restaurant equipment brands and learn how to choose reliable cooking, refrigeration, preparation, beverage, storage, and serving systems confidently.
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Great Hill Partners takes a minority stake in Woof Gang Bakery & Grooming to accelerate franchise support, technology, and expansion.
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Olive Garden brings back its $100 Pasta Pass for 13 weeks of unlimited pasta, soup or salad, and breadsticks; 10,000 passes, Aug 24 to Nov 22, dine-in only.
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Resales accelerate amid boomer exits, tighter margins, and complex deals. Data gaps persist as brands formalize programs to keep units open.
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Chipotle is launching its first Mexican location, redefining fast-casual strategy for restaurant leaders and offering key lessons for international growth and partnerships.
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PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
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Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Explore how North Italia utilizes community engagement and localized marketing to drive brand growth and expansion.
Photo by Eric Ward
North Italia has leveraged localized marketing activations to boost brand visibility and engagement. By participating in events like SXSW and the Racing Fan Fest, the brand showcases its offerings and connects with the community on a personal level. For instance, at SXSW, North Italia provided signature pizzas around Pi Day, creating a memorable experience for attendees. Similarly, at the Racing Fan Fest, the brand sampled items, reinforcing its presence at the event and reaching a diverse audience.
Photo by Eric Ward
DJ Duporte, North Italia's marketing director, emphasizes the importance of staying connected to the community through strategic events. By opening new restaurants in growing markets like South Florida and participating in local events, North Italia reinforces its commitment to engaging with local residents. The Racing Fan Fest in Miami served as a platform to bring the community together and showcase the brand's handcrafted experience outside traditional restaurant settings.
Donald Evans, the chief marketing officer of North Italia, highlights the brand's focus on creating unique experiences outside its physical locations. By organizing racing-themed outlets at events like the Miami Fan Fest, North Italia differentiates itself and generates buzz among event attendees. This approach not only drives brand exposure but also fosters a sense of local connection, demonstrating the brand's investment in the communities it serves.
North Italia's activations are designed to make a lasting impact on local markets. By collaborating with marketing, operations, and culinary teams, the brand ensures a cohesive approach to engaging with communities. These efforts help North Italia stand out in competitive markets by showcasing its commitment to local consumers and creating memorable experiences that reflect the brand's values and quality.