Whataburger Appoints Ryan Moore as CFO
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
DoorDash is changing how it calculates delivery and service fees, with longer-distance orders likely to cost more and shorter, larger orders set to stay the same or decrease.
Jul 29, 2026
Improve kitchen ticket times with practical strategies for better preparation, smoother workflows, stronger communication, smarter staffing, and effective restaurant technology.
Jul 27, 2026
TGI Fridays emerges from Chapter 11 bankruptcy under new ownership, focused on growth and stability. Discover what's next for the iconic chain and its global operations.
Jul 28, 2026
PopUp Bagels welcomes industry veteran Mike Smith as Chief Operating Officer to lead their next phase of growth, putting quality and guest experience at the forefront.
Jul 28, 2026
Learn how restaurant owners can manage payroll accurately, track labor costs, reduce errors, maintain compliance, and improve workforce profitability efficiently.
Jul 27, 2026
Veteran restaurant executive David Deno assumes the helm at Cracker Barrel, signaling a pivotal moment for the brand’s revitalization. Learn what this means for operators, staff, and industry leaders.
Jul 27, 2026
Noodles & Company achieves historic sales growth and operational turnaround in 2026, sharing critical lessons for restaurant owners on boosting traffic, innovation, and team culture.
Jul 27, 2026
Cicis Pizza’s systemwide sales have surged over 50%, fueled by digital innovation, modern operations, and a revamped franchise strategy. Learn what restaurant owners can take away from Cicis’ transformation.
Jul 24, 2026
Fogo de Chão has announced Daniel Duran as its new CFO, marking a strategic leadership transition designed to enhance global growth and financial innovation for the renowned restaurant brand.
Jul 24, 2026
Explore how Domino's Pizza leverages rewards programs to boost sales, focusing on carryout orders and customer loyalty. Learn about the benefits of lower point thresholds and the impact on Domino's business.
Photo by Adhitya Sibikumar
Domino's recent 3.4% same-store sales increase can be attributed to various factors, including the popularity of their Parmesan Stuffed Crust pizza and successful partnerships in third-party delivery services. However, a significant boost came from the strategic implementation of rewards programs and the emphasis on carryout orders. Offering rewards at lower point thresholds has proven to be a game-changer for Domino's, allowing infrequent users to redeem free items more quickly. By reducing the redemption threshold to 20 or 40 points from the previous 60 points, Domino's has effectively attracted more customers, especially in the carryout segment.
Lowering the point thresholds for rewards redemption not only enhances customer satisfaction by granting quicker access to free items but also drives higher spending. Domino's Chief Financial Officer, Stu Levy, highlighted this phenomenon, mentioning how customers tend to include additional side items when redeeming rewards at the 20 or 40-point levels. This behavior leads to higher average ticket values compared to free pizza redemptions. The strategic alignment of rewards programs with customer spending habits has significantly contributed to Domino's revenue growth.
With a focus on increasing customer loyalty, Domino's has seen substantial membership growth in its rewards program. While management did not disclose total reward users, the chain managed to add 2.5 million new members in the previous year, reaching an impressive 35.7 million members. This expansion in the loyalty program not only indicates Domino's ability to attract new customers but also cultivates repeat business and brand loyalty. The continuous acquisition of customers into the rewards program has resulted in a compounding effect on the carryout business, driving sales and enhancing customer retention.
To further enhance the carryout experience and capitalize on the growing trend of online ordering, Domino's is currently testing a new e-commerce platform. This new platform aims to streamline the ordering process, improve customer engagement, and offer a more convenient and personalized experience for carryout customers. By investing in e-commerce technologies and website enhancements, Domino's is not only adapting to changing consumer preferences but also staying ahead in the competitive food delivery landscape. The anticipated rollout of the new platform signifies Domino's commitment to leveraging technology for sustainable growth.