Whataburger Appoints Ryan Moore as CFO
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
DoorDash is changing how it calculates delivery and service fees, with longer-distance orders likely to cost more and shorter, larger orders set to stay the same or decrease.
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Improve kitchen ticket times with practical strategies for better preparation, smoother workflows, stronger communication, smarter staffing, and effective restaurant technology.
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TGI Fridays emerges from Chapter 11 bankruptcy under new ownership, focused on growth and stability. Discover what's next for the iconic chain and its global operations.
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PopUp Bagels welcomes industry veteran Mike Smith as Chief Operating Officer to lead their next phase of growth, putting quality and guest experience at the forefront.
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Learn how restaurant owners can manage payroll accurately, track labor costs, reduce errors, maintain compliance, and improve workforce profitability efficiently.
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Veteran restaurant executive David Deno assumes the helm at Cracker Barrel, signaling a pivotal moment for the brand’s revitalization. Learn what this means for operators, staff, and industry leaders.
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Noodles & Company achieves historic sales growth and operational turnaround in 2026, sharing critical lessons for restaurant owners on boosting traffic, innovation, and team culture.
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Cicis Pizza’s systemwide sales have surged over 50%, fueled by digital innovation, modern operations, and a revamped franchise strategy. Learn what restaurant owners can take away from Cicis’ transformation.
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Fogo de Chão has announced Daniel Duran as its new CFO, marking a strategic leadership transition designed to enhance global growth and financial innovation for the renowned restaurant brand.
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Explore the innovative marketing ideas and strategies implemented by Nathan Louer at Jamba under the lens of brand positioning, local marketing, product innovation, and franchise profitability.
Photo by Campaign Creators
Nathan Louer's tenure at Jamba commenced with a strategic focus on reimagining the brand's positioning in the ever-evolving market. Understanding the importance of staying relevant and visible, Louer led the brand towards a new campaign titled 'Hello, Sunshine.' This initiative aimed to showcase Jamba as a brand that boosts customers' brightest selves, emphasizing energy, and fulfillment. By reviving the ethos of offering 'sunshine in a cup,' Jamba sought to engage with a wider audience and set a new tone for its future growth.
Louer's extensive experience in field marketing paved the way for a resurgence of local marketing strategies at Jamba. Utilizing a grassroots approach, the brand focused on community engagement by providing sampling opportunities and personalized product deliveries to neighboring businesses. This hands-on tactic, although labor-intensive, proved essential in rekindling interest among consumers who had not interacted with the brand for years. By going the extra mile and reconnecting on a personal level, Jamba successfully increased brand visibility and customer engagement.
Photo by Campaign Creators
At Jamba, product innovation became a key driver of success under Louer's leadership. Embracing the challenge of offering more than just a 'nice to have' treat, Louer spearheaded the development of new smoothie ingredients and meal replacement bowl options. By aligning with the trend of increased snack consumption, Jamba introduced new products, marketing messages, and adopted a digital-first mindset. Louer's meticulous approach to consumer testing and agile product development resulted in successful launches like the upcoming coffee smoothies, addressing menu gaps and enhancing customer experience.
Louer's strategic initiatives at Jamba also focused on enhancing franchise profitability through cost optimization and strategic partnerships. Recognizing the challenges posed by commodity-driven costs, Louer oversaw transitions to streamline distribution, reduce expenses, and optimize product ingredients without compromising quality. By prioritizing efficient, digital-first store models and exploring nontraditional footprints, Jamba aimed to drive profitability and sustainable growth. Additionally, the co-branding setup with Auntie Anne's provided Jamba with a wider food platform and market presence.