Learn when to sell franchise locations by evaluating financial performance, operations, market conditions, lease terms, and long-term business goals carefully.
Jul 20, 2026
Wingstop adds 382 U.S. units to 3,056 total as comps dip; 2026 outlook hinges on loyalty, Smart Kitchen, and category tailwinds.
Jul 20, 2026
Topgolf Media Networks turns 100+ venues into an ad platform with 42M visits and 28,000 screens, tapping retail media tactics for measurable brand activations.
Jul 20, 2026
Discover how Fresh off the Boat in Santa Ana has built a thriving, health-focused Mexican-Mediterranean fusion restaurant. Explore operational insights, business strategies, and the customer experience that set this unique concept apart.
Jul 20, 2026
If your restaurant is busy but profits feel thin, food cost is usually the first place to look. Not because it is always the problem, but because it is the most controllable variable in your P&L.
Jul 20, 2026
Burger King launches its “Your Way Champion” managerial role, focusing on guest experience, order customization, and staff engagement. Restaurant operators can glean insights for elevating hospitality in their own venues.
Jul 20, 2026
Domino’s leverages rising order volumes to boost revenue and market share despite industry challenges in Q2 2026, offering key lessons for restaurant owners.
Jul 20, 2026
Thomas Keller Restaurant Group will pay $2M to settle an EEOC harassment and retaliation case tied to Bouchon Las Vegas, closing a long-running action from 2018.
Jul 19, 2026
Fresh Kitchen names Bill Knopf and Matt Livingston to lead operations and development as the clean-label bowl brand targets growth beyond 100 locations.
Jul 18, 2026
Hardee’s franchisee Superior Star filed Chapter 11 after a 2023 deal revealed unpaid taxes, costly repairs, and lease burdens; plans to reject leases and refocus.
Jul 18, 2026
Explore how successful restaurant chains like Twin Peaks utilize strategic leadership and sales enhancements for franchise development and growth.
Kim Boerema's extensive experience in growing chains and boosting sales brings valuable expertise to Twin Peaks. With a proven track record of scaling brands, his leadership skills are instrumental in driving growth for the restaurant chain. As the former president and COO of Parry’s Pizzeria & Taphouse and previous roles at esteemed establishments like Iron Hill Brewery and Restaurant, Boerema's strategic vision aligns well with Twin Peaks’ aggressive growth strategy. His background in franchising, corporate operations, and profitability enhancement makes him a key asset in leading Twin Peaks towards its next phase of expansion.
Twin Peaks' robust development pipeline of 100 units, with 75% to be built by franchisees, demonstrates a strong commitment to franchise development. The recent openings of new restaurants and strategic deals, like the conversion of a Smokey Bones restaurant and the signing of a five-unit deal for South Dakota and Montana, highlight the brand's expansion efforts. By involving franchisees in a significant portion of the development, Twin Peaks leverages their investment and operational expertise to scale the brand efficiently.
While Twin Peaks experienced a dip in comparable sales in the first quarter, subsequent improvements indicate a positive trajectory. The focus on leveraging events like the NCAA championship basketball tournament and adjusting to seasonal shifts, like Easter, demonstrates responsiveness to market dynamics. The introduction of a new bar menu with premium handcrafted cocktails and ongoing menu innovations further showcases Twin Peaks' dedication to enhancing sales performance. By diversifying menu offerings and optimizing best-selling items, the brand aims to increase revenue streams and customer engagement.
In addition to traditional strategies, Twin Peaks is pioneering menu innovations to attract customers and drive sales. The launch of new wing sauces, premium burger toppings, and flatbread variations adds diversity to the menu, appealing to a broader customer base. By continuously updating and enhancing their offerings, Twin Peaks stays competitive in the market and maintains customer interest. These menu innovations not only improve sales but also contribute to the overall dining experience, fostering loyalty and brand advocacy.
