How to Start a Food Truck Business
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
McDonald's taps seasoned leader Ugwechi Amadi as Chief Strategy Officer, bringing expertise from Nike and LIV Golf to spearhead the chain's forward-thinking NEXT strategy for restaurant owners and managers.
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Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
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Explore leading restaurant equipment brands and learn how to choose reliable cooking, refrigeration, preparation, beverage, storage, and serving systems confidently.
Jul 14, 2026
Great Hill Partners takes a minority stake in Woof Gang Bakery & Grooming to accelerate franchise support, technology, and expansion.
Jul 14, 2026
Olive Garden brings back its $100 Pasta Pass for 13 weeks of unlimited pasta, soup or salad, and breadsticks; 10,000 passes, Aug 24 to Nov 22, dine-in only.
Jul 14, 2026
Resales accelerate amid boomer exits, tighter margins, and complex deals. Data gaps persist as brands formalize programs to keep units open.
Jul 14, 2026
Chipotle is launching its first Mexican location, redefining fast-casual strategy for restaurant leaders and offering key lessons for international growth and partnerships.
Jul 14, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Explore how Auntie Anne’s new design and co-branding initiatives enhance customer experience and drive franchise growth. Learn about the impact of brand evolution on consumer engagement.
Photo by David Eshiwani
Photo by David Eshiwani
Auntie Anne’s recent redesign goes beyond aesthetics, focusing on enhancing the overall customer experience. The updated color palette, new signage, and improved layout aim to create a more engaging and visually appealing environment for customers. By incorporating a "Now Rolling" sign to showcase employees making pretzels, the brand adds a personalized touch that connects customers to the handmade process of their favorite snacks.
Photo by David Eshiwani
In addition to the visual refresh, Auntie Anne’s has implemented operational updates to streamline processes and improve efficiency. Smart digital menu layouts and defined queuing paths help reduce wait times, enhancing customer satisfaction. The introduction of a mobile pickup area caters to the growing demand for convenience and on-the-go dining experiences.
Photo by David Eshiwani
Auntie Anne’s strategic use of durable materials and modular construction in the redesign not only enhances sustainability but also lowers buildout costs for franchisees. This cost-effective approach enables more franchisees to adopt the new design, fostering consistency across locations and promoting brand recognition.
The implementation of co-branding initiatives has been a pivotal strategy for Auntie Anne’s and its sister brands under GoTo Foods. By partnering with complementary brands such as Jamba and Cinnabon, Auntie Anne’s expands its market reach and offers customers a diverse dining experience. Co-branded locations allow for shared resources, increased foot traffic, and cross-promotional opportunities, driving growth and brand visibility.
Michael Freeman, GoTo Foods president of brands, emphasizes the importance of building a brand experience that is adaptable and future-ready. By evolving the brand to meet changing consumer behaviors and preferences, Auntie Anne’s stays relevant and connected to its audience. The brand's commitment to innovation and consumer engagement positions it as a leader in the evolving snacking and dining landscape.
Photo by David Eshiwani
With over 2,000 locations spanning across 49 states and 25 countries and territories, Auntie Anne’s continues to grow its global footprint. From traditional mall locations to emerging formats like food trucks, the brand reaches a diverse range of customers. The brand's strategic presence in various venues showcases its adaptability and resonates with modern consumers seeking snack options in different settings.