Fresh Kitchen Adds to Leadership Team
Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
Jul 15, 2026
Discover how Fresh Kitchen's new operations and development leaders are poised to accelerate the brand’s growth and innovate in the fast-casual dining sector.
Jul 15, 2026
McDonald's taps seasoned leader Ugwechi Amadi as Chief Strategy Officer, bringing expertise from Nike and LIV Golf to spearhead the chain's forward-thinking NEXT strategy for restaurant owners and managers.
Jul 15, 2026
Learn how to start a food truck business by planning costs, permits, menus, equipment, locations, marketing, staffing, and efficient operations.
Jul 14, 2026
Explore leading restaurant equipment brands and learn how to choose reliable cooking, refrigeration, preparation, beverage, storage, and serving systems confidently.
Jul 14, 2026
Great Hill Partners takes a minority stake in Woof Gang Bakery & Grooming to accelerate franchise support, technology, and expansion.
Jul 14, 2026
Olive Garden brings back its $100 Pasta Pass for 13 weeks of unlimited pasta, soup or salad, and breadsticks; 10,000 passes, Aug 24 to Nov 22, dine-in only.
Jul 14, 2026
Resales accelerate amid boomer exits, tighter margins, and complex deals. Data gaps persist as brands formalize programs to keep units open.
Jul 14, 2026
Chipotle is launching its first Mexican location, redefining fast-casual strategy for restaurant leaders and offering key lessons for international growth and partnerships.
Jul 14, 2026
PizzaExpress will master franchise Houston TX Hot Chicken across the U.K. and Ireland, targeting 50 sites in three years with three openings in six months.
Jul 13, 2026
Wingstop posts 8.7% comp decline; leans on Club Wingstop loyalty, sports-heavy media, and smart kitchens to rebuild traffic. Investors eye July 29, 2026 results.
Jul 13, 2026
Explore how traditional sticker marketing has made a comeback in restaurant promotion, with insights from top brands like Dutch Bros, Scooter’s Coffee, and Island Fin Poke.

Sticker marketing has reemerged as a highly effective strategy in the restaurant industry, providing brands with a tangible and versatile way to engage customers and create lasting connections. Brands like Dutch Bros, Scooter’s Coffee, and Island Fin Poke have harnessed the potential of stickers to enhance their marketing efforts and drive customer loyalty.

Dutch Bros, a prominent player in the sticker marketing trend, has integrated stickers into its brand culture since 1999. What started as a simple gesture of 'Dutch Luv' has evolved into a phenomenon, with dedicated fan pages and collector communities. The unique designs of Dutch Bros stickers have become coveted collectors' items, showcasing the brand's ability to create meaningful connections with its customers.
Both Dutch Bros and Scooter’s Coffee have implemented innovative sticker strategies to incentivize customer engagement. Dutch Bros offers monthly sticker drops, encouraging customers to visit their locations and collect exclusive designs. On the other hand, Scooter’s Coffee leverages special events like 'Ugly Sweater Day' to distribute limited-edition stickers, adding a fun and interactive element to the customer experience.
Stickers are not just appealing to older demographics like Boomers but also resonate with Millennials and younger generations. The tactile nature of stickers, coupled with creative designs, creates a unique brand touchpoint that fosters emotional connections. By continuously refreshing sticker themes and designs, brands like Dutch Bros ensure ongoing customer engagement and loyalty.
As sticker marketing continues to gain momentum in the restaurant industry, brands are finding new ways to leverage this nostalgic yet impactful promotional tool. The ability of stickers to transcend traditional marketing channels and seamlessly integrate into customers' lives makes them a valuable asset for building brand identity and driving customer retention.