Whataburger Appoints Ryan Moore as CFO
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
Whataburger welcomes financial veteran Ryan Moore as its new CFO, signaling a strategic focus on national expansion and sustainable growth for the iconic brand.
Jul 29, 2026
DoorDash is changing how it calculates delivery and service fees, with longer-distance orders likely to cost more and shorter, larger orders set to stay the same or decrease.
Jul 29, 2026
Improve kitchen ticket times with practical strategies for better preparation, smoother workflows, stronger communication, smarter staffing, and effective restaurant technology.
Jul 27, 2026
TGI Fridays emerges from Chapter 11 bankruptcy under new ownership, focused on growth and stability. Discover what's next for the iconic chain and its global operations.
Jul 28, 2026
PopUp Bagels welcomes industry veteran Mike Smith as Chief Operating Officer to lead their next phase of growth, putting quality and guest experience at the forefront.
Jul 28, 2026
Learn how restaurant owners can manage payroll accurately, track labor costs, reduce errors, maintain compliance, and improve workforce profitability efficiently.
Jul 27, 2026
Veteran restaurant executive David Deno assumes the helm at Cracker Barrel, signaling a pivotal moment for the brand’s revitalization. Learn what this means for operators, staff, and industry leaders.
Jul 27, 2026
Noodles & Company achieves historic sales growth and operational turnaround in 2026, sharing critical lessons for restaurant owners on boosting traffic, innovation, and team culture.
Jul 27, 2026
Cicis Pizza’s systemwide sales have surged over 50%, fueled by digital innovation, modern operations, and a revamped franchise strategy. Learn what restaurant owners can take away from Cicis’ transformation.
Jul 24, 2026
Fogo de Chão has announced Daniel Duran as its new CFO, marking a strategic leadership transition designed to enhance global growth and financial innovation for the renowned restaurant brand.
Jul 24, 2026
Discover the innovative storytelling and branding approach of Zaxby’s with the introduction of the Sauce Boss. Dive into the strategy behind the 'Who's Got The Sauce?' campaign and the impact on the restaurant industry.


Zaxby's journey to redefine its brand identity involved a meticulous process of laying a robust foundation before unveiling the 'Who's Got The Sauce?' campaign to the world. The brand's strategy pivoted towards becoming a beacon of uniqueness in a sea of uniformity. By revamping the menu, visual identity, and enhancing the media outreach, Zaxby's aimed to synchronize all elements into a cohesive brand narrative.

Central to the campaign is the enigmatic Sauce Boss character, portrayed by acclaimed actor Omar Epps, embodying Zaxby’s 12 signature sauces and guiding diverse consumers in uncovering their personal 'sauce.' The campaign's double entendre, blending the concept of sauces with energy and charisma, infuses depth into the brand's messaging, resonating with audiences on multiple levels.
The creative execution by Goodby Silverstein & Partners seamlessly integrates the Sauce Boss as a conduit for consumers to explore and embrace Zaxby's culinary offerings. By emphasizing the food as the hero, the campaign ensures that customers feel empowered and engaged in their sauce discovery journey, where authenticity and enjoyment take center stage.
In addition to the culinary experience, Zaxby’s brand strategy incorporates 'Southern Hospitality 2.0' to signify inclusivity and openness to all. By showcasing a diverse range of consumers enjoying Zaxby's offerings, the campaign underscores the brand's commitment to welcoming everyone into its flavorful world, aligning with the values of connection and community.
Unlike traditional approaches of direct comparison, Zaxby’s focuses on highlighting its menu variety, food quality, and the unique campaign narrative to carve its niche in a competitive industry. With a strategic emphasis on holistic brand representation, Zaxby’s aims to differentiate itself by offering an experience that transcends mere product comparison, resonating with a broad spectrum of consumers.
Patrick Schwing's leadership philosophy at Zaxby’s emphasizes prioritizing the guest experience at the core of decision-making processes. By understanding and meeting the evolving needs and desires of customers effectively, Zaxby’s strives to build lasting connections and drive business growth through genuine customer-centric strategies.