Best Marketing Strategies to Scale Your Restaurant Business
Explore marketing strategies for food businesses using reviews, professional photos, SEO, social media, partnerships, events, and catering.
Apr 28, 2026
Explore marketing strategies for food businesses using reviews, professional photos, SEO, social media, partnerships, events, and catering.
Apr 28, 2026
Learn how to write a coffee shop business plan that covers concept, location, menu, finances, branding, marketing, and risk planning.
Apr 27, 2026
Photo by shen wenjie on Unsplash
Holiday-driven menu drops fuse nostalgia with wellness, turning menus into living calendars for fast-casual brands.
Apr 28, 2026
Photo by Abdul Raheem Kannath on Unsplash
Susannah Frost named Chick-fil-A President, joining Cliff Robinson as COO to guide domestic expansion and international growth.
Apr 28, 2026
Photo by Moon Bhuyan on Unsplash
Ghost pepper-led promotions redefine autumn menus as chains blend heat, storytelling, and seasonal collaborations to drive foot traffic.
Apr 28, 2026
Photo by Noah Martinez on Unsplash
CAVA rolls out Garlic Ranch Pita Chips with a Steak + Harissa Bowl and a refreshed Rewards program, tying flavor innovation to personalized guest experiences.
Apr 28, 2026
Photo by Kate Trysh on Unsplash
Applebee’s launches Pick 6 Mondays, offering free wings with a $10 purchase when a Pick 6 occurs on Sundays, driving game-day momentum across dine-in and To Go.
Apr 28, 2026
Photo by Stu Moffat on Unsplash
Beatrice Nguyen explores how leadership blends speed, loyalty, and standardized operations to grow Shake Shack while preserving its signature experience.
Apr 28, 2026
Photo by tommao wang on Unsplash
Freddy’s expands with a 23,000-sq-ft Training & Innovation Center to boost franchise profitability and unit growth toward 800+ by 2026.
Apr 28, 2026
Photo by Shourav Sheikh on Unsplash
Chapter 11 roils EYM’s Pizza Hut footprint, with auctions and asset sales reordering stores across IL, WI, IN, GA, and SC.
Apr 28, 2026
Explore the accelerated adoption of kiosks in the QSR and fast casual chains industry, the benefits they offer, and how they enhance customer experience and drive sales
Photo by Harley-Davidson on Unsplash
Photo by Harley-Davidson on Unsplash
The adoption of kiosks in Quick-Service Restaurants (QSRs) and fast casual chains has witnessed a significant surge in recent years due to the numerous advantages they offer. Primarily, kiosks streamline the ordering process, reducing wait times and enhancing operational efficiency. By automating the ordering and payment procedures, kiosks free up labor resources, enabling staff to focus on more critical tasks, such as food preparation and customer service.
Photo by Harley-Davidson on Unsplash
One of the key drivers behind the accelerated adoption of kiosks is their ability to enhance the overall customer experience. Kiosks provide a personalized and interactive ordering experience, allowing customers to explore the menu at their own pace, customize their orders, and discover new items. This customization feature not only improves customer satisfaction but also leads to higher average ticket sizes. Studies have shown that customers using kiosks are more likely to make additional purchases and upsizes compared to traditional ordering methods.
Photo by Harley-Davidson on Unsplash
Kiosks play a crucial role in enabling upselling opportunities for QSRs and fast casual chains. By leveraging data collected through kiosk interactions, restaurants can customize recommendations based on customer preferences, past orders, and regional trends. This personalized approach not only increases the chances of upselling but also fosters customer loyalty by creating tailored experiences. Moreover, kiosks can promote impulse buying by showcasing relevant add-ons or complementary items during the ordering process.
Photo by Harley-Davidson on Unsplash
Consumer attitudes towards kiosk usage have shown a positive trend, with a growing number of individuals expressing comfort and acceptance towards in-store kiosks. Reports indicate that the majority of consumers find kiosks convenient, efficient, and enjoyable to use. As technology continues to evolve, the integration of features like facial recognition and AI-driven recommendations will further enhance the kiosk experience, driving more digital interactions and transforming the way customers interact with QSRs and fast casual chains.