Nashville Hot Chicken Comes to Midwest
Angry Chickz enters Illinois with its signature hot chicken concept and ambitious plans for Midwest expansion, setting the stage for new franchise opportunities and community engagement.
Sep 2, 2026
Angry Chickz enters Illinois with its signature hot chicken concept and ambitious plans for Midwest expansion, setting the stage for new franchise opportunities and community engagement.
Sep 2, 2026
7 Brew has acquired 73 former Salad and Go locations, surpassing Dutch Bros with a $143M bid, signaling a major shift in the competitive landscape for drive-thru brands.
Sep 2, 2026
Brooklyn Water Bagel launches its first campus eatery at Nova Southeastern, signaling strategic growth and fresh potential for multi-unit operators seeking new market wins.
Sep 2, 2026
Chipotle makes its highly anticipated entry into Asia with a Seoul opening, partnering with Sangmidang Holdings and setting a template for future international growth.
Sep 2, 2026
Explore restaurant technology trends in 2026, including AI, automation, digital ordering, workforce tools, connected kitchens, personalization, and profitability strategies today.
Aug 28, 2026
Understand how to evaluate a Kiosk system using key criteria including features, POS integration, hardware, pricing, customer experience, and support.
Aug 31, 2026
Learn how to calculate restaurant cost of goods using inventory, purchases, COGS percentage, variance reviews, and regular tracking for profitability.
Aug 31, 2026
Learn the startup costs of opening an ice cream shop, including rent, equipment, renovations, permits, inventory, labor, marketing, and reserves.
Aug 28, 2026
A restaurant P&L statement reveals sales, expenses, and profits, helping owners manage costs, improve margins, and plan finances more effectively.
Aug 26, 2026
Learn practical ways to reduce labour costs through smarter scheduling, forecasting, productivity, cross-training, automation, overtime control, and performance monitoring strategies.
Aug 26, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
Learn about Firehouse Subs' strategic expansion into Brazil and its plans to open 500 new units over the next decade.

Firehouse Subs, a renowned quick-service sandwich chain and a subsidiary of Restaurant Brands International, is set to establish its first-ever restaurant in South America this year. This milestone marks the beginning of an ambitious project that aims to introduce 500 new Firehouse Subs locations across the region over the next decade, showcasing the brand's commitment to global growth and market penetration.
Restaurant Brands International, the parent company overseeing Firehouse Subs among other prominent brands like Burger King and Popeyes, is actively involved in driving the expansion into Brazil. Leveraging its extensive global infrastructure and digital expertise, Restaurant Brands International is joining forces with industry veteran Iuri Miranda, former CEO of Zamp S.A. and a key player in the Brazilian fast-food market, to propel Firehouse Subs' entry into this dynamic region.
The decision to target Brazil for expansion is strategic, considering the country's vibrant fast-food landscape. With a deep understanding of the Brazilian consumer preferences and dining habits, Firehouse Subs aims to capitalize on the growing demand for premium sandwiches in the region. Thiago Santelmo, President of RBI International, expresses enthusiasm for introducing Firehouse Subs to the Brazilian market, highlighting the brand's promising future in Brazil's evolving sandwich segment.

Having already established a strong presence in North America with over 1,300 locations, Firehouse Subs' successful international foray sets the stage for further global expansion. The brand's recent launches in Switzerland, Mexico, the United Arab Emirates, and Albania underscore its ability to adapt to diverse markets and resonate with customers worldwide. Miranda, CEO of Firehouse Subs Brazil, envisions a significant impact on the local economy through job creation and an enhanced dining experience for Brazilian patrons.

As Firehouse Subs embarks on its Brazilian venture, the brand is poised for substantial growth and recognition in the South American market. With a robust expansion plan and the backing of Restaurant Brands International, Firehouse Subs' journey into Brazil signifies a new chapter in its global expansion strategy. By combining quality ingredients, innovative recipes, and a customer-centric approach, Firehouse Subs is set to carve a distinct niche in Brazil's competitive sandwich market.