McDonald's USA Names New President Anderson
Skye Anderson will lead McDonald's USA as its new president, stepping in to accelerate growth and revive sales. Learn how her leadership could shape the future of the restaurant industry.
Aug 4, 2026
Skye Anderson will lead McDonald's USA as its new president, stepping in to accelerate growth and revive sales. Learn how her leadership could shape the future of the restaurant industry.
Aug 4, 2026
Explore restaurant payment processing and learn how payments are authorized, settled, secured, reconciled, refunded, disputed, and deposited into business accounts.
Aug 3, 2026
Restaurant owners can use this guide to evaluate employee benefits, estimate expenses, define eligibility, manage enrollment, and strengthen staff retention.
Aug 3, 2026
Domino's launches a bold campaign offering $5 off digital orders in exchange for customer feedback on its revamped app and website - signaling a new era of guest engagement for restaurant operators.
Aug 3, 2026
Krispy Kreme announces two key internal promotions, naming Suk Nicholas as Chief Commercial Officer and Lori Suess as Chief People Officer. These appointments signal a continued commitment to innovative growth and people-first strategy.
Aug 3, 2026
Discover ten essential technology tools that help restaurant owners streamline operations, control costs, improve accuracy, and support better daily decisions.
Jul 31, 2026
This guide explains restaurant accounting, covering revenue, expenses, payroll, inventory, taxes, financial statements, cash flow, and strategies for improving profitability.
Jul 31, 2026
Jersey Mike’s $1 billion IPO highlights big ambitions in franchising and international expansion, although shares dipped on debut. Restaurant owners take note - here’s what the move means for growth strategies ahead.
Jul 31, 2026
Every restaurant owner knows the industry is challenging, but failure is rarely caused by a single issue. From labor management and food costs to cash flow and technology decisions, here's what separates struggling restaurants from successful ones.
Jul 31, 2026
Learn food cost management strategies to control inventory, reduce waste, improve purchasing, standardize portions, optimize pricing, and protect restaurant profits.
Jul 29, 2026
Discover how restaurant operators perfected loyalty programs for the modern customer in 2024. Learn about the latest trends in digital rewards, personalized incentives, and omnichannel accessibility.
Photo by Toa Heftiba
Photo by Toa Heftiba
In 2024, the restaurant industry witnessed a significant shift towards digital loyalty programs to enhance customer engagement and retention. Major foodservice brands such as Domino's, Potbelly, and KFC led the way by launching innovative digital loyalty initiatives. These programs not only enticed customers but also provided valuable insights to operators about their preferences and habits.
Personalization became a key focus for restaurant operators in 2024. Understanding that one size does not fit all, brands began offering personalized rewards tailored to individual customer behaviors and preferences. By leveraging data analytics and customer insights, operators could create targeted incentives that resonate with customers, ultimately fostering stronger loyalty and repeat visits.
The importance of omnichannel accessibility became increasingly evident in 2024. Modern customers, especially younger demographics, expect seamless experiences across various touchpoints. Restaurant operators revamped their loyalty programs to ensure a consistent and convenient user experience, whether through mobile apps, websites, in-store kiosks, or delivery services. By meeting customers where they are, brands could cater to diverse preferences and habits.
In response to changing customer needs and market dynamics, many restaurant operators underwent loyalty makeovers in 2024. Some brands completely reimagined their existing programs, while others introduced entirely new digital rewards initiatives. This adaptive approach allowed operators to stay relevant in a rapidly evolving industry landscape and capture the attention of tech-savvy consumers.
Several major foodservice brands stood out in 2024 with their successful loyalty program launches and revamps. For instance, Domino's implemented a game-changing digital rewards system that gamified the customer experience, leading to a significant increase in customer engagement and satisfaction. Potbelly's personalized rewards program resonated well with its customer base, driving higher retention rates and revenue growth. KFC's omnichannel loyalty approach streamlined the ordering process for customers, enhancing convenience and loyalty.