Dave Shula Returns as President of Shula's Restaurant Group
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
Dave Shula rejoins Shula's Restaurant Group as president, leading growth into Palm Beach Gardens and a 2027 Thomasville, Georgia expansion.
Sep 23, 2026
McDonald's commits $8.5 billion through 2036 to modernize restaurants, boost cash flow by $100,000 per store, and grow chicken and beverage sales.
Sep 23, 2026
WKS Restaurant Group promotes Jay Spongberg to president and COO after he helped grow the company from 65 to 382 restaurants over 16 years.
Sep 23, 2026
Smokey Mo's BBQ names Von Dawson, a Dine Brands veteran, as VP of Franchise Development to lead its Texas expansion strategy.
Sep 23, 2026
Meritage Hospitality's Chapter 11 filing pulls 5% of Wendy's U.S. stores into bankruptcy, exposing cracks in franchising's bigger-is-safer bet.
Sep 21, 2026
Jack in the Box names Rachel Ruggeri to its board as Michael Murphy retires, amid a CEO transition and deal with investor GreenWood.
Sep 21, 2026
Improve restaurant Google Maps rankings by optimizing your business profile, selecting accurate categories, gathering reviews, adding photos, and strengthening local relevance signals.
Sep 21, 2026
Restaurant inventory tracking helps owners monitor stock, control food costs, reduce waste, improve purchasing, and make informed operational decisions.
Sep 21, 2026
Restaurant owners can significantly reduce restaurant costs by leveraging technology across inventory, labor, procurement, forecasting, and administrative operations for better profit margins.
Sep 18, 2026
Understand how to forecast restaurant revenue and expenses with methods for sales projection, cost scaling, fixed-cost planning, and risk buffering.
Sep 18, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
Discover how restaurant operators perfected loyalty programs for the modern customer in 2024. Learn about the latest trends in digital rewards, personalized incentives, and omnichannel accessibility.
Photo by Toa Heftiba
In 2024, the restaurant industry witnessed a significant shift towards digital loyalty programs to enhance customer engagement and retention. Major foodservice brands such as Domino's, Potbelly, and KFC led the way by launching innovative digital loyalty initiatives. These programs not only enticed customers but also provided valuable insights to operators about their preferences and habits.
Photo by Toa Heftiba
Personalization became a key focus for restaurant operators in 2024. Understanding that one size does not fit all, brands began offering personalized rewards tailored to individual customer behaviors and preferences. By leveraging data analytics and customer insights, operators could create targeted incentives that resonate with customers, ultimately fostering stronger loyalty and repeat visits.
The importance of omnichannel accessibility became increasingly evident in 2024. Modern customers, especially younger demographics, expect seamless experiences across various touchpoints. Restaurant operators revamped their loyalty programs to ensure a consistent and convenient user experience, whether through mobile apps, websites, in-store kiosks, or delivery services. By meeting customers where they are, brands could cater to diverse preferences and habits.
In response to changing customer needs and market dynamics, many restaurant operators underwent loyalty makeovers in 2024. Some brands completely reimagined their existing programs, while others introduced entirely new digital rewards initiatives. This adaptive approach allowed operators to stay relevant in a rapidly evolving industry landscape and capture the attention of tech-savvy consumers.
Several major foodservice brands stood out in 2024 with their successful loyalty program launches and revamps. For instance, Domino's implemented a game-changing digital rewards system that gamified the customer experience, leading to a significant increase in customer engagement and satisfaction. Potbelly's personalized rewards program resonated well with its customer base, driving higher retention rates and revenue growth. KFC's omnichannel loyalty approach streamlined the ordering process for customers, enhancing convenience and loyalty.